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Leslie de Chernatony
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1856178498
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.. Written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament . Extensive teaching aids accompany the book . In co-operation with Oxford Learning Lab, on-line streamed video supports this book
Doug Segrest
AuthorHouse
Not available
1463413971
They grew up together, on the same street separated by a half-dozen homes, yet they lived a world apart. Braxton Freeman dreamed of a good college... education, blonde, blue-eyed girls and a safe, secure future. Moses Burks just wanted to go somewhere else fast, to a place where he would no longer be judged by skin color. In the summer of 1963 in a small, East Alabama town, Brax Freeman and Moses Burks find themselves caught in a vicious crossfire - between George Wallace, the KKK, state troopers and memories of a grizzly murder they witnessed as youths. Neither Brax, Moses nor the town of Takasaw would ever be the same.
George R.R. Martin
Bantam
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055357342X
George R.R. Martin
Bantam
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0553381709
GAME OF THRONES: A NEW ORIGINAL SERIES, NOW ON HBO.Here is the third volume in George R. R. Martin’s magnificent cycle of novels that includes A Game... of Thrones and A Clash of Kings. As a whole, this series comprises a genuine masterpiece of modern fantasy, bringing together the best the genre has to offer. Magic, mystery, intrigue, romance, and adventure fill these pages and transport us to a world unlike any we have ever experienced. Already hailed as a classic, George R. R. Martin’s stunning series is destined to stand as one of the great achievements of imaginative fiction.A STORM OF SWORDSOf the five contenders for power, one is dead, another in disfavor, and still the wars rage as violently as ever, as alliances are made and broken. Joffrey, of House Lannister, sits on the Iron Throne, the uneasy ruler of the land of the Seven Kingdoms. His most bitter rival, Lord Stannis, stands defeated and disgraced, the victim of the jealous sorceress who holds him in her evil thrall. But young Robb, of House Stark, still rules the North from the fortress of Riverrun. Robb plots against his despised Lannister enemies, even as they hold his sister hostage at King’s Landing, the seat of the Iron Throne. Meanwhile, making her way across a blood-drenched continent is the exiled queen, Daenerys, mistress of the only three dragons still left in the world. . . .But as opposing forces maneuver for the final titanic showdown, an army of barbaric wildlings arrives from the outermost line of civilization. In their vanguard is a horde of mythical Others—a supernatural army of the living dead whose animated corpses are unstoppable. As the future of the land hangs in the balance, no one will rest until the Seven Kingdoms have exploded in a veritable storm of swords. . .
Robert Bringhurst
Douglas & McIntyre
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1553658396
The Haida world is a misty archipelago a hundred stormy miles off the coasts of British Columbia and Alaska. For a thousand years and more before the... Europeans came, a great culture flourished in these islands. The masterworks of classical Haida sculpture, now enshrined in many of the world's great museums, range from exquisite tiny amulets to magnificent huge housepoles. Classical Haida literature is every bit as various and fine. It extends from tiny jewels crafted by master songmakers to elaborate mythic cycles lasting many hours.The linguist and ethnographer John Swanton took dictation from the last great Haida-speaking storytellers, poets and historians from the fall of 1900 through the summer of 1901. His Haida hosts and colleagues had been raised in a wholly oral world where the mythic and the personal interpenetrate completely. They joined forces with their visitor, consciously creating a great treasury of Haida oral literature in written form. Poet and linguist Robert Bringhurst has worked for many years with these century-old manuscripts, which have waited until now for the broad recognition they deserve.Bringhurst brings these works to life in the English language and sets them in a context just as rich as the stories themselves--one that reaches out to dozens of Native American oral literatures, and to mythtelling traditions around the globe.The world of classical Haida literature is a world as deep as the ocean, as close as the heart and as elusive as the Raven, whose unrepentant laugh persists within it all. This is a tradition brimming with profundity, hilariy and love. It belongs where Bringhurst sees it: among the great traditions of the world.Bringhurst, an acclaimed typographer and book designer, will be redesigning this edition in a beautiful new package.
Eileen Mcnerney
Paulist Press
Not available
0809143437
This amazing book captures one Catholic nun's compelling story about her work with young people who are growing up poor and tough in a Mexican barrio in... California. In 1993, a sixteen year-old was shot and killed in a gang-related incident behind Sister Eileen McNerney's residence. Deeply affected by the tragedy, Sr. McNerney gathered support and began Taller San Jose (St. Joseph's Workshop) in 1995. Taller San Jose is a successful, non-profit, continuing education project for mostly Latino young men and women in crisis. "Their parents may have crossed the border eager for a chance at economic survival, but the young, raised in poverty in a first world environment, can easily lose their identity along the way. Acculturation is neither a natural nor a linear process and there are traps along the way --gangs, drugs and crime."--Sr. Eileen McNerney The stakes are high and the future often seems grim, yet when Sr. McNerney enters the world of Latino youth at risk, she lets them teach her about life--theirs and hers. But who is it that ministers to whom there? Is it the youth surrounded by love who are healed? Or, is it their love that transforms her?
Truong Buu Lam
Outskirts Press
Not available
1432750208
As a specialist of Southeast Asian History, I am often asked to introduce a book that would relate the history of Vietnam, from its beginnings to the... present. As often, I am embarrassed to answer that there is no such book written in English. In effect, although we have many publications that deal competently with particular periods or systematically with different topics of its past, a comprehensive history of Vietnam is still lacking. That is the reason I am happy and humbled to introduce here A Story of Vietnam.A Story of Vietnam treats evenly all the periods and also gives equal importance to the culture and the arts as to the political or military events of Vietnam's past. I call it a story and not a history, because I do not want my book to be the usual conventional textbook, overburdened with interminable academic, historical and bibliographic references. While not a conventional textbook, A Story of Vietnam can, nonetheless, provide a substantial reading material to students interested in Asia. To the hyphenated Vietnamese, it can serve as a convenient reference tool to the historical allusions, cultural insinuations, mythical hints, literary suggestions, ethnic idiosyncrasies they encounter every day at home. This book may also be sought after by the people who know so much already about Vietnam as a War but who still would like to know more about Vietnam as a culture.I have narrated my story with the greatest impartiality I am capable of. I have no theory that needs to be proven nor do I have any assumption to be verified. But I do come to history with emotion, even with passion. Sometimes, my sympathies surged to the surface or my distastes became apparent, though at no time, have I consciously distorted the facts or altered the documents in order to validate my feelings.The ten chapters of this book are naturally of unequal length. They adhere strictly to the chronological order, meaning that Chapter One deals, among others, with the legendary origins of the Vietnamese people and the last chapter, Chapter Ten, recounts the social traumas, the economic hardships, and the political isolation the country experienced after reunification in 1975 to the remarkable recovery effected since 1986 and culminating in October of 2007 when Vietnam was elected as a non-permanent member of the Security Council of the United Nations.Truong Buu Lam is a retired professor of History from the University of Hawaii.
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Howard Thurman
Beacon Press
Not available
080701057X
A spiritual advisor to Martin Luther King, Jr.; the first black dean at a white university; cofounder of the first interracially pastored, intercultural... church in the United States, Howard Thurman offered a transcendent vision of our world. This lyrical collection of select published and unpublished works traces his struggle with the particular manifestations of violence and hatred that mark the twentieth century. His words remind us all that out of religious faith emerges social responsibility and the power to transform lives.
Nancy Shoemaker
Oxford University Press, USA
Not available
0195307100
The histories told about American Indian and European encounters on the frontiers of North America are usually about cultural conflict. This book takes... a different tack by looking at how much Indians and Europeans had in common. In six chapters, this book compares Indian and European ideas about land, government, recordkeeping, international alliances, gender, and the human body. Focusing on eastern North America in the 18th century, up through the end of the Seven Years War in 1763, each chapter discusses how Indians and Europeans shared some core beliefs and practices. Paradoxically, the more American Indians and Europeans came to know each other, the more they came to see each other as different, so different indeed that they appeared to be each other's opposite. European colonists thought Indians a primitive people, laudable perhaps for their simplicity but not destined to possess and rule over North America. Simultaneously, Indians came to view Europeans as their antithesis, equally despicable for their insatiable greed and love of money. Thus, even though American Indians and Europeans started the 18th century with ideas in common, they ended the century convinced of their intractable differences. The 18th century was a crucial moment in American history, as British colonists and their Anglo-American successors rapidly pushed westward, sometimes making peace and sometimes making war with the powerful Indian nations-the Iroquois and Creek confederacies, Cherokee nation, and other Native peoples-standing between them and the west. But the 18th century also left an important legacy in the world of ideas, as Indians and Europeans abandoned an initial willingness to recognize in each other a common humanity so as to instead develop new ideas rooted in the conviction that, by custom and perhaps even by nature, Native Americans and Europeans were peoples fundamentally at odds.
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