Fashion collections vary depending on market level, product type, season, customer and retail outlets. "Basics Fashion Design: Developing a Collection"... teaches the process from initial design ideas through development of product to the final outcome and its ultimate exhibition and sale, and includes an overview of fashion collections through the eyes of prominent fashion journalists.

Basics Fashion Design: Fashion Knitwear is an introduction to the use of creative knitwear in fashion design. Thanks to recent developments in... technology, knitwear is a revived industry. This book is a practical guide to its use in the creation of original and experimental outcomes. Fully supported by contemporary examples and easy-to-follow diagrams, it introduces the key materials, equipment, and processes involved. It also discusses knitwear as an industry and offers useful career information, with further insight provided by interviews with international designers.

Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into... design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images. * Understand design briefs, target markets, creating collection themes* No-nonsense text and more than 200 full-color illustrations* Case studies with contemporary designers

The Basics Fashion Design series from AVA publishing’s Academia imprint comprises a growing collection of titles, offering an essential introduction... to the subject and forming a comprehensive reference for students of fashion design and industry professionals with an interest in the subject.Research is fundamental to the success of any design-related project and in Basics Fashion Design: Research and Design you are taken through a series of chapters that firstly explain the constraints that you may face as a designer before then exploring what research actually is, why you research and where you might find sources of inspiration to develop concepts and themes for your design work. You are also guided through the process of compiling and exploring the information that you have sourced in a creative sketchbook. Finally, the book explores design development and the processes that you need to explore as a designer in order to maximise the information gathered at the research stage, as well as the various ways by which you can communicate and illustrate your design work. Basics Fashion Design: Research and Design is packed with case study examples of work by talented contemporary designers and other creatives working in the fashion industry, designed to inspire you in your own work. The book also features key exercises that will support you in your understanding and creative development throughout the research and design process.

Basics Fashion Design: Styling explains how to analyse and translate trends and fashion collections and to understand the importance of cultural and... historical research, integral to the creation of original and innovative work. The book outlines the skills required to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling). Personal styling is also described, from one-to one styling in retail outlets to the styling of musicians and celebrities. The book features case studies and interviews to give real insight into a stylist’s day-to-day activities, as well as their backgrounds and motivations. The shoot process is broken down step by step to demonstrate everything from preparation through to image selection and post-production processes.

The nuts-and-bolts of fashion design--great for everyone who loves clothes! * Fascinating case studies by industry pros * Inspiring illustrations plus... no-nonsense text All fashion designers need a strong understanding of fabrics and their properties. How are different types of fabric made? What are they made from? How will they perform? Author Jenny Udale offers a full, authoritative overview of fabrics and techniques for dyeing, printing, embellishing, embroidering, and more in this lavishly illustrated guide. Case studies from textile and fashion designers, as well as other industry creatives, offer priceless insights into real-world design decisions. Love clothes? Love Project Runway? Long to be a designer? Get Basics Fashion Design: Textiles and Fashion and get started now!

Basics Film-Making: Directing Fiction introduces the essential aspects of the directorial process, focusing on the requirements of short films while... also drawing on classic examples from the world of feature films. It looks at the balancing act of art and business, offering helpful guidelines and basic principles rather than instructions.Divided into the three key stages of the film-making process; pre-production, production and post-production; the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating the working practices of leading professionals such as Robert Rodriguez and Mike Leigh. The title also includes an interview with Mark Herman, director of The Boy in the Striped Pyjamas, Little Voice and Brassed Off. Other titles in the Basics Film-Making series include: Screenwriting, Producing and The Language of Film. 

Rawson and Tupper's Basic Ship Theory, first published in 1968, is widely known as the standard introductory text for naval architecture students, as... well as being a useful reference for the more experienced designer. The fifth edition continues to provide a balance between theory and practice. Volume 1 discusses ship geometry and measurement in its more basic concepts, also covering safety issues, structural strength, flotation, trim and stability. Volume 2 expands on the material in Volume 1, covering the dynamics behaviour of marine vehicles, hydrodynamics, manoeuvrability and seakeeping. It concludes with some case studies of particular ship types and a discussion of maritime design. Both volumes feature the importance of considering the environment in design.Basic Ship Theory is an essential tool for undergraduates and national vocational students of naval architecture, maritime studies, ocean and offshore engineering, and this combined hardback version will be of great assistance to practising marine engineers and naval architects. Brand new edition of the leading undergraduate textbook in Naval Architecture.Provides a basis for more advanced theory.Over 500 examples, with answers.

The first book in the Basics Illustration series, this book introduces and explores the challenge of the visual interpretation of text. Conceptual and... interpretive illustration, experimental mark making, observational and intuitive drawing, the importance of visual metaphors, image construction, satire, the fusion of traditional and digital, research and archiving, cultural developments, and current issues--all aspects of the craft of illustration are presented here, with complete, authoritative text and visuals. Designed for students, but packed with thoughtful ideas and comprehensive insight, Basics Illustration: Thinking Visually provides a broad understanding of illustration in the context of communication design.

A collection of short, graduated studies for teaching or learning to read rhythms. Exercises cover all fundamental rhythms, meters, and mixed meters.... Ideal as a supplement or primary reading method. Useful for any instrument or voice.

The underlying principles of design and remodeling of interiors are explained clearly and concisely in Form and Structure: The Organisation of Interior... Space, the first book in the new Basics Interior Architecture series. From establishing a relationship between the existing building and the new components that inhabit it, to the careful positioning and design of significant elements within the space, every aspect of interior architectural planning is covered. Authors Graeme Brooker and Sally Stone present a straightforward, easy-to-follow method for analyzing, understanding, and using existing buildings to create new interiors that are architecturally appropriate, functional, and beautiful.

The choice and use of materials in interior architecture and interior design is endless but the appropriate choice and correct use by the designer can... have the most dramatic or the most subtle of effects. The imaginative and creative use of materials will not only satisfy the functional requirements of the space that we are designing but will also illicit the more abstract, sensual qualities of place that we are hoping to achieve: the atmosphere. The fifth book in "AVA Academia's Basics Interior Architecture" series, "Texture + Materials" will provide the interior architecture and interior design student with a focussed, readable and informative introduction to many of the materials currently being used in the design of contemporary interior spaces. Each chapter will identify a type of material; outline its appropriate historical context and its cultural and geographical use as well as its inherent qualities and limitations. Historic and contemporary case studies will be presented in order to demonstrate where the material has been used to best effect and each chapter will finish by raising questions regarding the sustainability of the material and its future use.

 Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to... customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It is illustrated throughout with up-to-the-minute examples and case studies.