Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component,... tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.

Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3 offers an engaging, accessible solution to accommodate the... diverse lifestyle of today's learners. Interactive, engaging coverage of the latest business communication developments promises to keep the reader turning page after page within a streamlined design that connects the reader to the latest happenings in business communication as well as the skills critical for success. A full suite of learning tools includes innovative resources, such as Write Experience for immediate feedback on writing and CourseMate for online interactive support.