: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF... SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.

Written by a paramedic with experience teaching at all levels (EMT-P, nurses, etc.)--and based on the objectives of the new DOT curriculum--this... user-friendly volume presents a practical, easy-to-understand system for 12 lead ECG interpretation and assessment. A focus on the "need to know" information and a large number of practice cases--with actual 12 leads--provides readers with the solid background and extensive hands-on practice that will help them gain confidence and build competence quickly. Includes sturdy reference cards (detachable from the book) that users can use for reference in actual clinical situations. Lead Placement and Machine Logic. Finding your way around a 9, 12, or 15 Lead ECG. The 12 Lead Assessment. Rapid Axis and Hemiblock Determination. Bundle Branch Blocks. Who's at Risk for Complete Heart Block? Ventricular Tachycardia: Primary Assessment. Acute MI Recognition. A System for Assessing for MI: The Secondary Assessment. Acute MI Clinical Implications. Chamber Enlargement. Electrolyte Changes. Miscellaneous Conditions. The Benefits of Monitoring Lead MCL-1. Difficult Diagnosis: AMI in the Setting of LBBB. Practice Cases. For EMS Education/Paramedic Programs, Critical Care/UMBC programs, and Nursing/Critical Care of Emergency Care programs.

This Book Features 200+ Full-Size, Real-Life Ecgs Accompanied By Thorough Explanations And Analyses. Presented In A Clear And Casual Writing Style, The... Book’S Leveled Approach Takes A Complex Subject And Makes It Simple. LEARN MORE AT WWW.12LEADECG.COM.

This is an excellent workbook for students or healthcare professionals who are just beginning to interpret 12-lead EKGs. The book covers what is... expected, but the manner in which it presents the material brings much clarity to the topic.--Doody's Medical Reviews This practical, comprehensive text serves as a step-by-step, hands-on workbook for those learning to interpret 12-Lead EKGs. With over 45 years of experience in cardiac care, authors Green and Chiaramida present the content and technical understanding students need to accurately analyze, interpret, and comprehend the variety of rhythm strips that make up 12-lead EKGs. This book introduces basic principles of anatomy and physiology, including a review of the heart's electrical system. The chapters discuss vital elements of cardiology, such as atrial and ventricular arrhythmias, conduction abnormalities and heart block, ischemic and nonischemic disorders, and more. Explanations of terms and concepts are concise and to the point, allowing students to focus on the most important information. With this guide, medical and nursing students will gain the confidence they need to accurately interpret 12-lead EKGs. Key Features: Self-Study Objectives listed at the start of each chapter Enlarged segments of the 12-Lead EKG rhythm strips to ensure that the student views the appropriate lead, and sees the entire 12-lead strip Worksheets at the end of each chapter, allowing students to practice measurement, evaluate and interpret rhythms, and develop diagnostic reasoning skills A self assessment section for students at the end of the book

The range of Adorno's achievement, and the depth of his insights, is breathtaking and daunting. His work on literary, artistic, and musical forms, his... devastating indictment of modern industrial society, and his profound grasp of Western culture from Homer to Hollywood have made him one of the most significant figures in twentieth-century thought. As one of the main philosophers of the Frankfurt School of Critical Theory, Adorno’s influence on literary theory, cultural studies, and philosophical aesthetics has been immense. His wide-ranging authorship is significant also to continental philosophy, political theory, art criticism, and musicology. Key ideas discussed in this guide include: art and aesthetics fun and free time nature and reason things, thoughts and being right This Routledge Critical Thinkers guide will equip readers with the tools required to critically interpret Adorno’s major works, whilst also introducing readers to his interpretation of classical German philosophy and his relationship to the most significant of his contemporaries.

Professor Ernest Blood was a generation ahead of his time. His coaching record of 1268-165 does not fully explain his excellence as a coach. His major... flaw was winning too much. His biography explains why he is the most extraordinary of all Basketball Hall of Fame members.

12 Million Black Voices, first published in 1941, combines Wright's prose with startling photographs selected by Edwin Rosskam from the Security Farm... Administration files compiled during the Great Depression. The photographs include works by such giants as Walker Evans, Dorothea Lange, and Arthur Rothstein. From crowded, rundown farm shacks to Harlem storefront churches, the photos depict the lives of black people in 1930s America—their misery and weariness under rural poverty, their spiritual strength, and their lives in northern ghettos. Wright's accompanying text eloquently narrates the story of these 90 pictures and delivers a powerful commentary on the origins and history of black oppression in this country. Also included are new prefaces by Douglas Brinkley, Noel Ignatiev, and Michael Eric Dyson. "Among all the works of Wright, 12 Million Black Voices stands out as a work of poetry, ... passion, ... and of love."—David Bradley "A more eloquent statement of its kind could hardly have been devised."—The New York Times Book Review

How did they do it? Twelve spellbinding stories, followed by interviews with the authors about inspiration and craft.Here is a fascinating and... enlightening book for fiction readers and writers alike. Written by some of our most powerful contemporary authors, the twelve stories gathered here were selected as striking examples of one of the six elements of the craft: character, plot, theme, structure, voice, and setting. They draw the reader into worlds that seem miraculously whole. How was this accomplished? In interviews that center on the aspect of craft each story exemplifies, the authors describe the challenges they faced and reveal the often disorderly process behind the seamless finished work. The volume includes stories by and interviews with Sandra Cisneros, Kim Edwards, George Garrett, Ellen Gilchrist, Gail Godwin, Allan Gurganus, Charles Johnson, Walter Kirn, Jhumpa Lahiri, Ursula K. Le Guin, Elizabeth Tallent, and Tobias Wolff.