In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that... makes those clever carpet tiles that you may have underfoot in your office or coveted via the company's residential brand, FLOR. That was 17 years ago - before 'green' was the compelling business imperative that it is today (for reference, oil was then $18/bbl), and frankly, the environment was nowhere on Ray's radar.  An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted.  As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of Commerce, landed on his desk.  The rest is green business history -- Ray read the book (he's called it a 'spear in the chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint.   What's happened in the intervening years has made Interface the poster child for green business, and Ray's become a bit of an eco rock star. He ditched his gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60.  This is his story.

A comprehensive overview of the functional areas of business: management, marketing, accounting, finance, and information technology. Central topics... featured within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues for business today.

The first comprehensive study of its kind, this fully illustrated book establishes Paganism as a persistent force in European history with a profound... influence on modern thinking. From the serpent goddesses of ancient Crete to modern nature-worship and the restoration of the indigenous religions of eastern Europe, this wide-ranging book offers a rewarding new perspective of European history. In this definitive study, Prudence Jones and Nigel Pennick draw together the fragmented sources of Europe's native religions and establish the coherence and continuity of the Pagan world vision. Exploring Paganism as it developed from the ancient world through the Celtic and Germanic periods, the authors finally appraise modern Paganism and its apparent causes as well as addressing feminist spirituality, the heritage movement, nature-worship and `deep' ecology This innovative and comprehensive history of European Paganism will provide a stimulating, reliable guide to this popular dimension of religious culture for the academic and the general reader alike.

The LOGWARE software found inside *Is developed specifically for classroom and educational use *Has 15 Windows-based customized modules, including the... new Supply Channel Simulator Module *Extends and supports methods presented in the text *Can be used for logistics problem solving, such as single and multifacility location, vehicle routing and scheduling, forecasting, inventory management, warehouse layout, and more *Has general purpose programs, including linear programming, integer programming, multiple regression, and distance estimation LOGWARE is designed to be user-friendly for data input, preparation, and results presentation so that it will be an integral part of a student's decision-making tool kit.

For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain... Management, in departments of business and engineering. This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling-is specifically designed to help students solve actual challenges that they will encounter in today's marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities. Logware software on CD-ROM is included.

There is a need to integrate environmental issues with business management philosophies and practices. This is a book about environmental thinking as... a prelude to management action. The author illuminates the environmental issues surrounding the individual organization, but also its contribution to the sector and natural environment.

Even though the local church isn't in 'business' per se, it is still a business-- the Lord's business. This valuable church reference is divided into... four sections: law, finance, facilities, and personnel.

  Designed to illustrate the importance of management leadership in the business world, our information-packed 3-panel (6-page) guide is sure... to resonate with students and businesspeople, alike. Clear explanations of key terms and principles, as well as theories and their proponents, are enhanced by vivid graphics. Topics include:   •Key Management Functions, Skills & Roles •Management Approaches •Social Responsibility & Ethical Behavior •Organizational Culture •International Management & Globalization •Managing Diversity & Multicultural Teams •Fundamental Principles of Planning & Strategic Management •Management & Decision-Making •Human Resources & Staffing – Delegation, Responsibility & Authority •Operations & Communication •Innovation & Motivation •And more!

With the increasing necessity of today¿s use of telecommunications technologies, businesses need to manage their telecommunications machines... effectively to derive the benefits of telecommunication technology. This book provides readers with the knowledge to develop both strong business management and technology skills necessary to become successful telecommunications managers. Combines both topics of business management and technology management skills by using business management tools and techniques to manage a company¿s telecommunications function, thereby maximizing benefits and minimizing associated costs. A reference manual for individuals working in the telecommunications field.

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. ... This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between... consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that... equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective—rather than a... purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new... Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.