To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative... new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives. This unique resource combines the essentials of strategy development and project management in one integrated approach. You find in-depth coverage of each building block of this approach from the perspective of business and industry managers. By showing you how to determine customer needs, the book enables you to formulate the goals that define success. It also explains the critical role of team management and emphasizes the importance of team communications. Detailed coverage of funding strategies, techniques for developing optimum architectures and infrastructures, and methods for measuring overall performance, all combine to make this book an excellent guide to business success in satellite system ventures. The book closes with a comprehensive case study of digital satellite radio systems and a prognosis for the future of satellite systems.

Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for... undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject.