Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen's BUSN4.... Designed specifically for today's learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution... to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.