Virtually all democracies struggle with the question of how to finance election campaigns. Although politicians often propose campaign finance reforms... as a means of gaining short-term advantage over their opponents, campaign finance laws can be evaluated with reference to broader democratic goals, including the prevention of corruption, encouraging competitive elections and voter choice, enabling citizens and citizen groups to provide information to politicians, and promoting political and economic equality. The articles in this volume describe patterns in the financing of different types of campaigns in the United States and in other democracies, with particular attention to how campaign finance law relates to democratic values.

Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign... managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually... work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads.Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way... campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic... communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their... advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.

A contemporary and comprehensive approach to campaigns and elections.This new text, written by a respected author team, makes a contemporary approach to... campaigns and elections accessible and engaging. Based on the authors’ own courses, Campaigns & Elections uses a clear, consistent framework to help students understand the strategies and choices involved in American campaigns and elections. With coverage of elections at the presidential, congressional, state, and local levels, the book’s analysis balances the perspectives of political scientists and campaign practitioners.

Seib examines the ethical issues underlying the volatile relationship between journalists and politicians. It provides an inside look at how reporters... and candidates do their jobs. From the screening process news organizations use to decide which candidates to cover, to the truth-testing of political ads, to the controversies surrounding election night projections, this work articulates crucial ethical questions and helps readers in their search for answers. As a political communications text, Campaigns and Conscience looks at the many facets of political journalism: what reporters need to know before covering a campaign; how to approach the character issue; how to keep up with the frantic pace of a campaign; why campaign ads should be covered as news; the allure and dangers of polls, projections, and endorsements; and the responsibility of the press to cover one of the most powerful quasi-political institutions--the press itself.

With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals... describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

The Campaigns & Elections market is approximately 20,000 students per year, though enrollments tend to fluctuate based on the election cycle. The... course is offered at least every election year at most four-year schools, and frequently once per year. Campaigns & Elections is sometimes taught as a standalone course (especially in large research universities where there are a number of faculty who teach in the political behavior area), and sometimes in combination with other political behavior topics. The combination courses, taken primarily by upper level Poli Sci majors, are almost as common as the single-topic courses.

The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters.... Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work.... Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world.Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue.In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior.

This is storytelling at its best. With insight, compassion and humor Peter Nolan turns a semi-forgotten big city mayoral battle into a riveting and... timeless tale of human behavior...the good and the bad. —Mike Leonard, NBC News correspondent In Campaign!, veteran newsman Peter Nolan, who covered all the players in the 1983 contest, has written a first-hand account of not only the key participants, the candidates and their top supporters, but also of relatively unknown election workers who invested their time and passions in a way not seen since in Chicago politics. Nolan does not shy from inserting himself into the story where it warrants. His tale of being recruited by Epton as potential City Hall press secretary is only one of the anecdotes that reflects on how unusual the campaign seemed...This is a book that every Chicago politician ought to keep under his pillow...There is never enough history, and this is a nice slice of it. —From the Foreword by F. Richard Ciccone, Author of Daley: Power and Presidential Politics and Mike Royko: A Life in Print; former Managing Editor of the Chicago Tribune The Special Collections & Preservation Division of the Chicago Public Library, at the Harold Washington Library Center in downtown Chicago, is home to several world class archives, including material related to the American Civil War, Chicago theater history, the 1893 Columbian Exposition, and other rare books and manuscripts. The HWLC also houses its namesake’s archive: an extensive history of the life of Harold Washington, Chicago’s first African-American mayor, who also served in the U.S. Congress and the Illinois statehouse. Established in 1991, this collection includes the permanent exhibit Called to the Challenge: The Legacy of Harold Washington. Among the voluminous Washington archive records are personal artifacts, books, photographs, film, video, audio and other related ephemera. Peter Nolan’s book Campaign! The 1983 Election that Rocked Chicago (Amika Press) is included in this esteemed assemblage. For further information, please contact Glenn Humphreys, Special Collections Librarian, at 312 747 1941 or ghumphre@chipublib.org.

For decades scandals about women in the military have persisted, from Tailhook and Aberdeen to reports of sexual assaults and misconduct in the U.S.... Naval Academy, the U.S. Army, and, recently, in the U.S. Air Force Academy as well. In this bold and unflinching book, Carol Burke tries to figure out why this keeps happening.A folklorist who taught as a civilian professor at the Naval Academy in Annapolis, Maryland, for seven years, Carol Burke analyzes the military as an occupational folk group. Observing that both the official and unofficial convey significant information about military culture, she examines every detail of the military: from the "high-and-tight" haircut and chants sung in basic training to the pranks and jokes, the drinking games, and the hazing of new soldiers. Burke explores the minute ways that "the cult of masculinity" persists in all branches of the United States military today, and she unearths fascinating details and offers eye-opening anecdotes about basic training, military dress and speech, the history of the marching chant, the disdain some veterans still harbor for Jane Fonda, and the colorful-and sometimes questionable-rituals of military manhood. She argues that acts of harassment keep recurring because historically the military has been "what made a man of you"-in other words, an exclusionary all-male institution. But, Burke contends, military culture is made-not born-and now it's time that the military consciously changed its policy of "gendered apartheid" so it can evolve into the gender-, race-, and sexuality-neutral democratic institution it deserves to be.From the Hardcover edition.