Case Studies in Finance, 6e links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a... valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world around it. These cases also invite students to apply modern information technology to the analysis of managerial decisions. The cases may be taught in many different combinations. The eight-part sequence indicated by the table of contents relates to course designs used at the authors’ schools. Each part of the casebook suggests a concept module, with a particular orientation.

The PETERSON FIRST GUIDE TO FISHES features 220 common and conspicuous fishes of North America, with full-color illustrations and a clear, precise... description of each. The Peterson Identification System uses arrows on the illustrations and italics in the descriptions to make identifying the fish easy. Peterson First Guides are ideal for beginners.

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the... world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

The discipline of epidemiology provides a methodology for perceiving the world and relating to the communities whose health and disease patterns need to... be understood. Forensic epidemiology extends our understanding to community's injuries and those alleged to be responsible. This much needed resource focuses on the use of the epidemiology in the legal context, using case studies to illustrate the issues raised. This work includes discussion of: - epidemiology in the courtroom; - epidemiology, legislation and rulemaking; - law, epidemiology and community organization and advocacy; - epidemiology, law and social context. This text challenges the boundaries about what epidemiology is and how it is to be used to make a contribution to the groups it studies. In turn, a more complete understanding of the populations, diseases and the systems that underlie and shape the research is reached. This book will be of value to the student studying in public health, environmental health and medical programs, law students as well as professional researchers.

This book is a compilation of real cases submitted by social workers and faculty teaching social work courses. The cases help students understand how... clients, issues, and agencies interact, as well as see how that understanding connects with the actual "doing" of generalist social work practice. The cases reflect a broad range of courses in the social work curriculum and the most current CSWE standards.

As the fastest growing population sector worldwide, older adults are seen in almost every care setting in which clinicians practice. Developed as a... resource for advanced practice nurses in any setting, Case Studies in Gerontological Nursing for the Advanced Practice Nurse presents readers with a range of both typical and atypical cases from real clinical scenarios.The book is organized into six units covering cases related to ageism, common health challenges, health promotion, environments of care, cognitive and psychological issues, and issues relating to aging and independence. Each case follows a similar format including the patient's presentation, critical thinking questions, and a thorough discussion of the case resolution through which students and clinicians can enhance their clinical reasoning skills.Designed to promote geriatric clinical education through self-assessment or classroom use, Case Studies in Gerontological Nursing for the Advanced Practice Nurse is a key resource for all those dedicated to improving care for older adults.

This series of twenty case studies illustrates real-life proven, large-scale success stories in global public health. Drawing from a rich evidence base,... the accessible case write-ups highlight experiences in scale-up of health technologies, strengthening of health systems, and the use of health education and policy change to achieve impressive reductions in disease and disability, even in the poorest countries. An overview chapter draws attention to factors that contributed to the successes. Discussion questions help to bring out the main points and provide a point of departure for independent student research.

Case Studies in Health Care Supervision is a comprehensive collection of 100 case studies that address the fundamentals of first-line management in... health care organizations. Ideal as a supplement to any text on health care supervision, these case studies bring to life the day-to-day issues faced by health care managers and supervisors working on the front lines to help your students understand the practical application of management concepts. The book is also useful as a primary text for continuing education by working health care managers or for self-study. Key Features: Simplicity of organization, with 100 case studies and responses arranged for easy reference. Straightforward, reader-friendly language makes the book ideal for undergraduates. Suggestions for additional study and exploration of management fundamentals. Thought-provoking questions for class discussion and individual study. Supported with an Instructor s Manuals and a TestBank.

This book focuses on the complexities of the communication of health-related messages and information through the use of case studies. The expert... contributors to this volume are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying health communication. While several introductory books offer brief case studies to illustrate concepts covered, this book provides in-depth cases that enable more advanced students to apply theory to real situations.

This practical text responds to renewed interest in environmental issues by providing accessible case study material for courses in human ecology,... cultural ecology, and cultural geography. Carefully selected from the journal Human Ecology, these published case studies represent a broad cross-section of contemporary research in the application of human ecology to a wide variety of problems worldwide. Articles present original data and utilize various methodologies while offering new insights into foraging or hunting and gathering, pastoralism, and agriculture.

Case Studies in Immunology, Fifth Edition cites major topics of immunology as the background to a selection of real clinical cases that serve to... reinforce and extend the basic science. This new edition vividly illustrates the importance of an understanding of immunology in diagnosis and therapy. As well as being a valuable review aid, Case Studies in Immunology introduces in a clinical setting the major common disorders of immunity, including hypersensitivity types I-IV and autoimmune disorders such as lupus and multiple sclerosis. It also describes and explains the consequences of some of the most important immune deficiencies. Each case history is preceded by basic scientific facts essential to understanding the immunology behind the disease or disorder. An end-of-case summary, questions, and discussion points finish each case. Case Studies in Immunology can be used as a stand-alone book, or as a clinical companion alongside Janeway's Immunobiology, Seventh Edition (ISBN 0-8153-4123-9) and The Immune System, Third Edition (ISBN 0-8153-4146-8).

Case Studies in Immunology, Sixth Edition, presents major topics of immunology through a selection of clinical cases that reinforce and extend the basic... science. The case histories illustrate essential points about the mechanisms of immunity and describe immunological problems seen in the clinic. This new edition vividly illustrates the importance of an understanding of immunology in diagnosis and therapy. Case Studies in Immunology highlights major common disorders of immunity, including hypersensitivity types I-IV, immune deficiencies, and autoimmune disorders. Each case history is preceded by basic scientific facts essential to understanding the immunology behind the specific disorders. An end-of-case summary, questions, and discussion points conclude each case. Case Studies in Immunology can be used as a stand-alone book, or as a clinical companion alongside Janeway’s Immunobiology, Eighth Edition. A marginal icon in Janeway’s Immunobiology provides the reader with a link to the relevant Case Study, where the science is applied in a clinical setting. The book includes a total of 53 cases. The Sixth Edition is extensively revised and updated and includes ten new cases: DiGeorge Syndrome Hemophagocytic Lymphohistiocytosis Chediak-Higashi Syndrome Hyper IgE Syndrome Ataxia Telangiectasia Warts, Hypogammaglobulinemia, Infections, and Myelokathexis (WHIM) Syndrome Severe Congenital Neutropenia Recurrent Herpes Simplex Encephalitis Systemic Onset Juvenile Idiopathic Arthritis Crohn’s Disease