The Net Generation, whose members were born in and after 1982, is the largest generation in U.S. history, surpassing 80 million in number. They arrive... on college and university campuses having been consumers of technology in ways that previous generations barely understand, and the challenges that this group of students present is unique. Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today?s Students is a cultural guide to today?s tech-savvy students. This easy-to-follow guide will help you gain a better understanding of your students, the technology they are using, and how they are using it. Based on the results of the Net Generation Survey, the book provides an overview of some of today?s most popular technologies-blogs, instant messaging, social networking Web sites, and filesharing programs-and looks at how students are using them to communicate and develop a sense of community. The authors compare generational values, and offer specific recommendations for how to better serve Net Generation students in the areas of career planning; academic advising; campus safety; counseling and disability services; parental involvement; and classroom learning. The Net Generation will be on college and university campuses for some time to come. Understanding how these students use technology to communicate and how it influences their values is the first step in meeting their needs and building community on campus. Connecting to the Net.Generation gives you the tools you need to approach your students and speak their language.

Written for the beginning computing student, this text engages readers by relating core computer science topics to their industry application. The book... is written in a comfortable, informal manner, and light humor is used throughout the text to maintain interest and enhance learning. All chapters contain a multitude of exercises, quizzes, and other opportunities for skill application.

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments... are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those who choose the first alternative.

The reader encourages the reader  to read deeply and uncover connections writers make as they build texts, read critically to recognize connections... across texts, and think analytically about connections between texts and larger issues in the culture. Instructional chapters and apparatus are designed to help  develop these critical reading, critical thinking, and writing skills fundamental to success in their careers.

How many teachers take the time to connect with students on a personal level? How do you find the time, anyway? Teachers who manage to transcend the... normal student-teacher relationships can benefit everyone in school--particularly the "challenging" students--and, along the way, prevent school violence, support school safety, improve school climate, and promote learning. In a time of an increasingly rigid "zero tolerance" of the slightest hint of violence, which results in automatic suspension or expulsion, Allen N. Mendler calls for a more caring, flexible approach to school safety. Connecting with Students outlines dozens of positive strategies for bridging the gap between teacher and student through personal, academic, and social connections. Easily tailored to any learning environment, the activities and guidelines provide you with the tools you need in the classroom, from the "H & H" greeting to the "2 x 10" method, as well as the "4H," "think-aloud," and "paradoxical" strategies. As both teachers and administrators alter their own attitudes and behavior, they learn to listen to students and accommodate their needs. The end result will be lasting relationships that can foster deeper understanding and growth for educators and students alike. In this book, you will discover ways to stay optimistic and persistent and see your students as having something to teach you. Allen N. Mendler coauthored, with Richard L. Curwin, two ASCD books: Discipline with Dignity (rev. ed., 1999) and As Tough as Necessary: Countering Violence, Aggression, and Hostility in Our Schools (1997).

YAttitude is back and in the 4th edition of the best-selling Connecting Young Adults and Libraries, created by former author, trainer, and inspirational... speaker Patrick Jones. Co-authors Michele Gorman and Tricia Suellentrop have updated and revised this edition to address the latest trends and best practices in teen services, including programming, marketing and promotion, collection development, technology, outreach, library spaces for teens, and more. Find exciting new research about the teen brain, the latest in technology and social networking, and an information-packed new chapter on information literacy. The accompanying CD-ROM includes updated core documents, sample forms, surveys, and other planning tools that can be easily personalized, including: Information Literacy Exercises Progressive Discipline Policy for Youth Sample Teen Volunteer, Intern, and Employee Applications Planning Form for Developing a New Teen Space Teen Focus Group Guide Form Letter for Soliciting Partners/Sponsors for Teen Programming Sample Booktalk Evaluation Form Whether you are a teen librarian, library generalist, or graduate student searching for new information about how to best serve teens in libraries, this is the book for you.

How did the popularity of underwear in the twelfth century lead to the invention of the printing press? How did the waterwheel evolve into the... computer? How did the arrival of the cannon lead eventually to the development of movies? In this highly acclaimed and bestselling book, James Burke brilliantly examines the ideas, inventions, and coincidences that have culminated in the major technological advances of today. With dazzling insight, he untangles the pattern of interconnecting events: the accidents of time, circumstance, and place that gave rise to the major inventions of the world. Says Burke, "My purpose is to acquaint the reader with some of the forces that have caused change in the past, looking in particular at eight innovations -- the computer, the production line, telecommunications, the airplane, the atomic bomb, plastics, the guided rocket, and television -- which may be most influential in structuring our own futures....Each one of these is part of a family of similar devices, and is the result of a sequence of closely connected events extending from the ancient world until the present day. Each has enormous potential for humankind's benefit -- or destruction." Based on a popular TV documentary series, Connections is a fascinating scientific detective story of the inventions that changed history -- and the surprising links that connect them.

This first edition text examines the remarkable histories of the societies and peoples who fostered Eurasian trade and communication in the almost two... millennia before 1500 C.E. A study in the early history of “globalization,” the commercial and cultural exchanges explored in this volume provide students not only with a greater knowledge of the past, but also a deeper understanding of our world today.

Readers learn about the connections among world societies – from regional to global.    Connections: A World History is a reader-centered... text that focuses on connections within and among world societies. Concise, engaging chapters and a clear narrative make the often overwhelming amount of information in world history accessible to a wide range of readers. A uniquely comprehensive and consistent map program is combined with strong pedagogical support for increased understandability. The authors’ focus on connections offers a useful and compelling framework for understanding how and why peoples and societies change over time.   Note: MyHistoryLab does not come automatically packaged with this text. To purchase MyHistoryLab, please visit www.MyHistoryLab.com or use ISBN: 9780205216529.

Readers learn about the connections among world societies – from regional to global.    Connections: A World History is a reader-centered... text that focuses on connections within and among world societies. Concise, engaging chapters and a clear narrative make the often overwhelming amount of information in world history accessible to a wide range of readers. A uniquely comprehensive and consistent map program is combined with strong pedagogical support for increased understandability. The authors’ focus on connections offers a useful and compelling framework for understanding how and why peoples and societies change over time.   Note: MyHistoryLab does not come automatically packaged with this text. To purchase MyHistoryLab, please visit www.MyHistoryLab.com or use ISBN: 9780205216529.

Readers learn about the connections among world societies – from regional to global.    Connections: A World History is a reader-centered... text that focuses on connections within and among world societies. Concise, engaging chapters and a clear narrative make the often overwhelming amount of information in world history accessible to a wide range of readers. A uniquely comprehensive and consistent map program is combined with strong pedagogical support for increased understandability. The authors’ focus on connections offers a useful and compelling framework for understanding how and why peoples and societies change over time.   Note: MyHistoryLab does not come automatically packaged with this text. To purchase MyHistoryLab, please visit www.MyHistoryLab.com or use ISBN: 9780205216529.

This book is designed to help school counseling students envision how a comprehensive developmental program flows from a review of the literature. Once... they see several examples of how to implement a prevention/intervention program in a school system, students could then use the book as a model to develop their own prevention/intervention strategies based on the literature and current thought in the field. In each of the chapters, experts in the school counseling field provide details on how school counselors can transform theory and school counseling literature into workable plans within the context of the National Model for School Counseling Programs, the National Standards for School Counseling Programs, and the Transforming School Counseling Initiative.