Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society... mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation.Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen the community's quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management.

A strong managerial focus along with a solid technical presentation of security tools.   Guided by discussions with IT security professionals,... Corporate Computer and Network Security covers the specific material that all IT majors and future IT security specialists need to learn from an introductory network security course.   This text has been entirely rewritten in its second edition to reflect the latest trends and cutting-edge technology that students will work with in their future careers.

A strong business focus through a solid technical presentation of security tools.   Boyle/Panko provides a strong business focus along with a solid... technical understanding of security tools. This text gives readers the IT security skills they need for the workplace.   This edition is more business focused and contains additional hands-on projects, coverage of wireless and data security, and case studies.  

Cynthia Shapiro is a former Human Resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential,... she unmasks startling truths and what you can do about them, including:* There's no right to free speech in the workplace.*Age discrimination exists.* Why being too smart is not too smart.* Human Resources is not there to help you, but to protect the company from you.* And forty-five more!Cynthia Shapiro pulls no punches, giving readers an inside look at a secret world of hidden agendas they would never normally see. A world of insider information and insights that can save a career!

Bring your learning to life with compelling images, media and text from National Geographic. GENDER ROLES: A CROSS-CULTURAL PERSPECTIVE will help you... develop a clearer understanding of the world around you through engaging content. Access to a media-enhanced eBook is included with each reader. The eleven articles in this single-themed reader present a wide range of global perspectives on the issue of gender, exploring social and cultural influences on male and female roles and behavior, and how sometimes, those traditional influences can be overturned. Accompanying each article is a summary headnote, a bulleted list of points to think about when reading the article, and a set each of discussion questions, writing activities, and collaborative activities that will help you explore in more depth the important gender issues that this reader addresses.

In exploring the criminalization of corporations, this book uses the landmark "Ford Pinto case" as a centerpiece for exploring corporate violence and... the long effort to bring such harm within the reach of the criminal law. Corporations that illegally endanger human life now must negotiate the surveillance of government regulators and risk civil suits from injured parties seeking financial compensation. They also may be charged with criminal offenses and their officials sent to prison.A revised version of the first edition, titled Corporate Crime Under Attack: The Ford Pinto Case and Beyond -- an endeavor prompted in part by the Ford Pinto case's twenty-fifth anniversary and the corresponding recognition of the continuing significance of the issues this prosecution raised and of the important developments that have transpired in the intervening years. In addition to the new, more descriptive subtitle, the book has been substantially remodeled and new sections added. 

No subject is more important to the success of today's business organization than Corporate Culture. After so many years of failed fads and fix-its,... such as business-process reengineering, outsourcing, downsizing, flawed go-for-growth strategies, and outrageous cases of corporate lawlessness, Dr. Jerry Want brings clarity and direction to the one subject that is most critical to the success and very survival of today's corporation- corporate culture. Corporate Culture: Illuminating the Black Hole is the definitive source of knowledge for understanding and building the new type of business culture that is required in this age of radical business change. Through dozens of real-life examples drawn from his many years of consulting and corporate experience, and unique tools such as the proprietary Hierarchy of Corporate cultures ranging from Predatory through Bureaucratic to high-performing New Age cultures, Dr. Want shows concretely and clearly how a company's culture permeates everything it does, and how to revitalize the culture in order to grow and perform to maximum capability. Case studies show how corporate culture has contributed to the success of such companies as Nucor, Harley-Davidson, Green Mountain Coffee Roasters, and Cisco Systems, among others. The book also examines how flawed corporate cultures have contributed to the failure or near failure of former industry leaders such as SmithKline, Motorola, Arthur Andersen, Xerox, and Polaroid, among others.

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. In this revised and updated 2000 edition of... Corporate Cultures, organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing-financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture-the inner values, rites, rituals, and heroes-that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.

The Sixth Edition is being published in the wake of the 2007-2010 financial crisis and the resulting legislation, the Dodd-Frank wall street Reform and... Consumer Protection Act (Dodd-Frank Act). As a result, this edition emphasizes themes arising out of the crisis and important to all directors, particularly those in public companies.

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE... ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind... text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.

Corporate Finance, by Ross, Westerfield, and Jaffe emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to... make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return, and use them to explain corporate finance with a balance of theory and application. The well-respected author team is known for their clear, accessible presentation of material that makes this text an excellent teaching tool. The ninth edition has been fully updated to reflect the recent financial crisis and is now accompanied by Connect, an exciting new homework management system.