Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a... definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh '1984' commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography.

Reflecting the newest trends in computer science, new and revised material throughout the Second Edition of this book places increased emphasis on... abstract data types (ADTs) and object-oriented design. This book continues to offer a thorough, well-organized, and up-to-date presentation of essential principles and practices in data structures using C++. Topics include C++'s I/O and string classes, pointers and dynamic allocation, lists, array-based and linked-list implementations of stacks, queues, searching, inheritance and more. For computer professionals in companies that have computing departments or those who want advanced training in C++.

Combining impeccable scholarship and literary elegance, David Wetzel depicts the drama of machinations and passions that exploded in a war that forever... changed the face of European history.

On July 19, 1870, Emperor Napoleon III of France declared war against the Prussia of King William I and Prime Minister Otto von Bismarck. A Duel of... Nations dramatically depicts the world in which that war took place. In this, the first book in English to study in totality the diplomatic history of the Franco-Prussian War, David Wetzel draws extensively on private and official records, journalistic accounts, cabinet minutes, and public statements by key players to produce a book that is unmatched in the range and clarity of its analysis, its forceful characterizations, and its vivid language.

Alfred's Basic Adult All-in-One Course is designed for use with an instructor for the beginning student looking for a truly complete piano course. It is... a greatly expanded version of Alfred's Basic Adult Piano Course that will include lesson, theory, technic, and additional repertoire in a convenient, "all-in-one" format. This comprehensive course features written assignments that reinforce each lesson's concepts, a smooth, logical progression between each lesson, a thorough explanation of chord theory and playing styles, and outstanding extra songs, including folk, classical, and contemporary selections. At the completion of this course, the student will have learned to play some of the most popular music ever written and will have gained a good understanding of basic musical concepts and styles. Titles: Alexander's Ragtime Band * Arkansas Traveler * Ballin' the Jack * The Battle Hymn of the Republic * Black Forest Polka * Black is the Color of My True Love's Hair * Bourlesq * Brahms Lullaby * Bridal Chorus from "Lohengrin" * Calypso Carnival * Canon in D (Pachelbel) * Chorale * Circus March * Danny Boy * Dark Eyes * Deep River * Divertimento in D * Down in the Valley * Etude (Chopin) * Farewell to Thee (Aloha Oe) * Fascination * Festive Dance * For He's a Jolly Good Fellow * Frankie and Johnnie * Guantanamera * Hava Nagila * He's Got the Whole World in His Hands * The Hokey-Pokey * The House of the Rising Sun * Hungarian Rhapsody No. 2 * Introduction and Dance * La Bamba * La Donna E Mobile * La Raspa * Light and Blue * Loch Lomond * Lonesome Road * Love's Greeting * The Magic Piper * The Marriage of Figaro * Mexican Hat Dance * Morning Has Broken * Musetta's Waltz * Night Song * Nobody Knows the Trouble I've Seen * Olympic Procession * Overture from "Raymond" * Plaisir D'Amour * Polyvetsian Dances * Pomp and Circumstance No. 1 * The Riddle * Rock-a My Soul * Sakura * Scherzo * Solace * Space Shuttle Blues * The Streets of Laredo * Swingin' Sevenths * Tarantella

Alfred's Basic Adult All-in-One Course is designed for use with a piano instructor for the beginning student looking for a truly complete piano course.... It is a greatly expanded version of Alfred's Basic Adult Piano Course that will include lesson, theory, technic and additional repertoire in a convenient, "all-in-one" format. This comprehensive course adds such features as isometric hand exercises, finger strengthening drills, and written assignments that reinforce each lesson's concepts. There is a smooth, logical progression between each lesson, a thorough explanation of chord theory and playing styles, and outstanding extra songs, including folk, classical, and contemporary selections. At the completion of this course, the student will have learned to play some of the most popular music ever written and will have gained a good understanding of basic musical concepts and styles. Titles: Alouette * Alpine Melody * Amazing Grace * Au Claire de la Lune * Aunt Rhody * Auld Lang Syne * Aura Lee * The Bandleader * Beautiful Brown Eyes * Blow the Man Down! * Blues for Wynton Marsalis * Brother John * Caf? Vienna * The Can-Can * Chasing the Blues Away * Chiapanecas * Cockles and Mussels * The Cuckoo * Day is Done * Dueling Harmonics * The Entertainer * A Friend Like You * Go Down, Moses * Good King Wenceslas * Good Morning to You! * Good People * Got Those Blues * Greensleeves * Happy Birthday to You! * Harmonica Rock * Harp Song * Here's a Happy Song! * He's Got the Whole World in His Hands * I'm Gonna Lay My Burden Down * Jericho * Jingle Bells * Joy to the World! * Kum-ba-yah! * Largo (Dvorak) * Lavender's Blue * Lightly Row * Little Brown Jug * Liza Jane * London Bridge * Lone Star Waltz * Love Somebody * Lullaby * The Marine's Hymn * Mary Ann * Merrily We Roll Along * Mexican Hat Dance * Michael, Row the Boat Ashore * Money Can't Buy Everything * My Fifth * Ode to Joy * On Top of Old Smoky * O Sole Mio * Raisins and Almonds * Rock Along * Rockets * Rockin' Intervals

Ensure success on the ANP or FNP certification exam with this book! 2,750 questions, updated and revised to reflect practice today, encompass all of the... content you ll encounter on the exam. It s also the perfect study tool for your clinical management courses. NOTE: This CD may not work properly in newly developed operating systems due to the date of publication.

Excellent resource for adult and family nurse practitioner students preparing for their national certification exam. Contains over 1000 multiple choice... questions with answers and rationales. Questions arranged in an easy to use format designed to help students prepare for the adult or family AANP and ANCC national certification exam. Use the first section of the book to study by subject area. Questions divided into 14 subject specific topics (i.e., respiratory, endocrinology, hematology, urology). Test your knowledge using the 150-question practice exams (3 exams for adult students & 3 exams for family students). Special pediatric and geriatric sections too! The Adult and Family Nurse Practitioner Certification Practice Questions lists and discusses successful study skills and offers proven test-taking strategies for the national certification exams.

Attachment theory has triggered an explosion of research into family relationships, and has provided a conceptual basis for the work of practitioners.... Adult Attachment and Couple Psychotherapy brings research and practice perspectives to bear on the adult couple relationship, and provides a framework for assessing and working with secure and insecure partnerships.Divided into three parts, the book:* looks at what is meant by secure and insecure attachment in the couple* describes how theory and research have been applied to practice, and how practice has added to the understanding of the complex problems that couples bring to therapy* examines the significance of training and the organisation of work for effective practice with couples.Using vivid illustrations from clinical and community work, Adult Attachment and Couple Psychotherapy offers stimulating reading for all those involved in this field who wish to re-assess their models of practice.

With ever changing technology and new methodologies in client care, this is a timely addition to the aural rehabilitation literature. Further, it is the... only book to address the specific needs of the adult population, which is the growing market for audiologic services. The text covers definitions of audiologic rehabilitation, an overview of the area, psychosocial impact of hearing loss, assessment strategies, current technologies, treatment methodologies, research needs, and special issues in audiologic rehabilitation. It has been deliberately structured to move the reader from introduction, to specific details of the specialty of audiologic rehabilitation, to providing insights into characteristics of this patient population, and thence to a framework for assessment and treatment of the impact of hearing loss. With a completely international perspective, lacking in other works, it represents the only advanced text to meet the need for the high level of preparation required for doctoral level training, and presents clinicians with the latest practice techniques and technologies.

Offering an in-depth view of adult literacy/biliteracy by merging two fields—adult literacy and English as a Second Language—this volume brings to... the forefront linguistic, demographic, sociocultural, workforce, familial, academic, and other issues surrounding the development of bilingualism and biliteracy by adults in the U.S. As such, it helps to fill a gap in the research literature on language development among adults which has traditionally placed more emphasis on the development of oral English. Most important, it brings to light issues that are integral to the success of immigrant populations in the U.S.—issues that politicians, policymakers, educators, and employers must place at the top of their agendas as immigration reform is being formulated and implemented.Adult Biliteracy: Sociocultural and Programmatic Responses critically analyzes the assumptions that normalize monolingual and mono-literate approaches to adult education and to the teaching of English to immigrants and other language minorities in the U.S. By integrating theoretical principles with their applications, it furthers the discussion of the effects that bilingualism and biliteracy have on adult instruction. Applying research-based theoretical principles to the contexts in which adults learn, work, engage in civic participation, raise their children, and come together in community, this volume sheds light on the multiple ways in which adults use their first and second languages in the diverse sociocultural and educational contexts in which they function and learn in two languages.Highly relevant for researchers, professionals, and students concerned with second-language education, adult education, and applied linguistics, this book will particularly interest those whose work focuses on the education of immigrant and national language minorities.