This book puts forward an authenticity-centred approach to the design of materials for language learning. The premise of the approach is that language... learning should be based on authentic materials drawn from a variety of genres found in the target language culture, and that the learning tasks involving these materials should be correspondingly authentic, by entailing interactions that are consistent with the original communicative purpose of the authentic text.It provides both a theoretical grounding to the authenticity-centred approach, and demonstrates its practical application in a teaching task reference section. In outline, the book:• Refines a definition of authenticity in the context of language pedagogy.• Traces the historical background to authenticity in language learning back over one millennium.• Grounds the use of authentic materials in language learning in L2 acquisition research.• Gives a critical analysis of the authenticity of contemporary language study course-books.• Discusses the use of seven authentic genres for language learning; broadcasting, newspapers, advertisements, music and song, film, literature and ICT (information and communications technology).• Offers a set of practical principles for the design of authentic learning tasks.• Includes a reference section providing step-by-step instruction for the design and classroom procedure of learning tasks for materials taken from each of the seven genres.

Describing how to build balanced map layouts suited to varied mapping goals, this guide focuses on export options that suit different media and can be... edited in other applications. The wide range of text characteristics needed for expert map design as well as how to improve map readability with type effects such as character spacing, leading, callouts, shadows, and halos is detailed. Tips are included for using font tools in the Windows operating system, such as creating special characters in map text, as is information on using text characteristics to indicate feature locations, categories, and hierarchies on maps. How cartographic conventions guide placement of labels for point, line, and area features are also explained.

Now available in paper, this newly revised and expanded classic in book design argues for a non-dogmatic approach, one open to both traditional and... modern, and symmetrical and asymmetrical, solutions. A survey of Jost Hochuli's own work as a book designer featuring pages from a career of over 30 years is shown, along with detailed comments by noted designer and critic Robin Kinross. "Hochuli has achieved his standing without any fuss, programme or manifesto, by sheer talent and persistence. As a designer, his main concern is to work out individual solutions for individual books. This books is sure to help anyone who is seeking to develop a considered attitude towards the design and production of the book as a codex. The use of the individual's own understanding is at the core of Hochuli's practice and theory." Fernand Baudin, Logos

This updated guide synthesizes the latest brain research into powerful teaching strategies for integrating thinking skills, authentic assessment, and... standards-based lesson planning into any classroom.

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This... dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

This innovative approach -- blending practicality and creativity -- is now in full-color!From translating the vision of a CEO and conducting research,... through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical... structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand... strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Today's health-care providers face growing criticism from policy makers and patients alike. As costs continue to spiral upward and concerns about... quality of care escalate, the debate has focused on how to finance health care. Yet funding solutions can't address the underlying questions: Why have costs risen in the first place? And how can we improve the quality and affordability of care? In "Designing Care", Harvard Business School professor Richard Bohmer argues that these fundamental questions must be answered. A medical doctor himself, Bohmer explains that health-care professionals are tasked with providing two very different types of care - sequential and iterative. With sequential care, a patient can be quickly diagnosed and given predictable, reliable, and low-cost care. But in the case of iterative care, a patient's condition is unknown, and tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes. Bohmer shows that to reduce costs and manage care effectively, sequential and iterative care situations require different management systems. Through stories and cases drawn from years in the field, he reveals how health-care providers can successfully manage both modes. To do so, they must reevaluate traditional roles and embrace continuous learning across the organization. The benefits of this operational redesign? The predictable, responsive, and lower-cost care today's health-care leaders - and patients - seek.

The authors explore three ways of conducting causal analysis in case studies. They draw on established practices as well as on recent innovations in... case study methodology and integrate these insights into coherent approaches. They highlight the core features of each approach and provide advice on each step of the research process.

Designing Clinical Research sets the standard for providing a practical guide to planning, tabulating, formulating, and implementing clinical research,... with an easy-to-read, uncomplicated presentation. This edition incorporates current research methodology—including molecular and genetic clinical research—and offers an updated syllabus for conducting a clinical research workshop. Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.

Designing Clinical Research has set the standard for providing a practical guide to planning, tabulating, formulating, and implementing clinical... research, with an easy to read, uncomplicated presentation. Updated chapters incorporate current research methodology, with an updated syllabus for conducting a clinical research workshop.A Brandon-Hill recommended title.

The definitive reference on designing commercial interiors-expanded and updated for today's facilitiesFollowing the success of the ASID/Polsky Prize... Honorable Mention in 1999, authors Christine Piotrowski and Elizabeth Rogers have extensively revised this guide to planning and designing commercial interiors to help professionals and design students successfully address today's trends and project requirements. This comprehensive reference covers the practical and aesthetic issues that distinguish commercial interiors. There is new information on sustainable design, security, and accessibility-three areas of increased emphasis in modern interiors.An introductory chapter provides an overview of commercial interior design and the challenges and rewards of working in the field, and stresses the importance of understanding the basic purpose and functions of the client's business as a prerequisite to designing interiors. This guide also gives the reader a head start with eight self-contained chapters that provide comprehensive coverage of interior design for specific types of commercial facilities, ranging from offices to food and beverage facilities, and from retail stores to health care facilities. Each chapter is complete with a historical overview, types of facilities, planning and interior design elements, design applications, a summary, references, and Web sites. New design applications covered include spas in hotels, bed and breakfast inns, coffee shops, gift stores and salons, courthouses and courtrooms, and golf clubhouses.In keeping with the times, there are new chapters focusing on senior living facilities and on restoration and adaptive use. A chapter on project management has been revised and includes everything from proposals and contracts to scheduling and documentation. Throughout the book, design application discussions, illustrations, and photographs help both professionals and students solve problems and envision and implement distinctive designs for commercial interiors.With information on licensing, codes, and regulations, along with more than 150 photographs and illustrations, this combined resource and instant reference is a must-have for commercial interior design professionals, students, and those studying for the NCIDQ licensing exam.Companion Web site: www.wiley.com/go/commercialinteriors

The first and only book of its kind, Designing Commercial Interiors provides students and professional designers with expert guidance on the full range... of practical, aesthetic, and psychosocial issues involved in designing for nonresidential interiors. Drawing on nearly a half-century of experience as designers and interior design educators, the authors provide comprehensive coverage of planning and design for all types of organizations and service facilities. Arranged for maximum ease of reference, the book comprises a series of self-contained chapters, each one providing comprehensive coverage of a specific category of commercial facility-including offices, hotels and lodgings, food and beverage facilities, retail facilities, health care facilities, institutional facilities, and banks. Each chapter begins with an overview of functional considerations, followed by an in-depth discussion of critical planning and design concepts and helpful, real-world examples. Chapters also include detailed information on key machine interface considerations, codes and regulations, and building systems, accompanied by professional-quality illustrations that help clarify issues related to space layouts, specialized equipment, and aesthetic concerns. In the concluding chapter, the authors provide valuable step-by-step guidance on project management for commercial interior designers. The only single-volume guide to designing for all types of nonresidential interiors, Designing Commercial Interiors is an ideal reference for students of interior design. It is also an indispensable working resource for professional interior designers, especially for those interested in making the move into one oftoday's most rewarding design specialties. The first and only comprehensive guide to the design of all types of nonresidential interiors. Designing Commercial Interiors is both an excellent reference for interior design students and a valuable resource for professional interior designers considering taking a leap into nonresidential design. Drawing upon forty-five years of combined experience as commercial and residential interior designers, Christine Piotrowski and Elizabeth Rogers offer expert, step-by-step guidance on planning and designing for all types of nonresidential interiors -including offices, food and beverage facilities, health care facilities, lodgings, banks, and more. Illustrated with more than 200 line drawings and photographs, Designing Commercial Interiors covers all key aspects of the subject, including: * Functional considerations * Critical planning and design concepts * Design applications * Human/machine interface issues * Building codes and regulations * Building systems * The changing office environment and alternative office environments * Designing healthy work environments * Project management

While it is relatively easy to find information describing specific interventions, it is difficult to find information on how to develop a comprehensive... intervention plan. This textbook presents a process and framework for designing interventions for individuals of all ages with ASD while staying consistent with recent special education trends, including response to intervention (RTI), evidence-based practices, and positive behavioral supports. The Ziggurat Model 2.0 is updated and expanded with the latest research and a new version of the Underlying Characteristics Checklist for Early Intervention (UCC-EI). Student Textbook Learner Objectives Learner objectives at the beginning of each chapter allow for a preview of the chapter's content, as well as what information readers are expected to understand and be able to explain after reading the chapter. Vocabulary Terms in grey boldface within each chapter serve as at-a-glance reminders of key vocabulary. The definitions for these terms are also included in the cumulative glossary in the Appendix. Chapter Summary Main points listed at the end of each chapter help readers recall the main points discussed. Chapter Review Questions Questions at the end of each chapter allow readers to check their understanding of and ability to explain the information discussed. The review questions may also be used as a study guide when preparing for tests and/or exams. Chapter Review Answers Answers to chapter review questions are presented in the Appendix for easy confirmation of the reader's own answers. Glossary An alphabetical listing of all vocabulary terms included in gray boldface within individual chapters offers a quick reference for review.