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Adventures of Tom Sawyer (Penguin Longman Reader L1)
Authors:

Mark Twain

Publisher:

Pearson Elt

Publication Date:

Not available

ISBN:

1405842776

Average Rating:
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Robinson Crusoe is shipwrecked onto an island after a storm at sea. Are there other people? How will he survive? Will he be rescued? A classic tale of... survival based on a true story.

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Adventure Therapy: Theory, Research, and Practice
Authors:

Michael A. Gass

Publisher:

Routledge

Publication Date:

Not available

ISBN:

0415892902

Average Rating:
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The evolution and history of adventure therapy, as chronicled in the second chapter of this book, well demonstrates how far this field has evolved from... a “divergent therapy” into an efficacious form of therapy that engages clients on cognitive, affective, and behavioral levels. Adventure Therapy is written by three professionals who have been at the forefront of the field since its infancy. The theory, techniques, research, and case studies they present are the cutting edge of this field. The authors focus on:• the theory substantiating adventure therapy • illustrations that exemplify best practices • the research validating the immediate as well as long-term effects of adventure therapy, when properly conducted. This book is the leading academic text, professional reference, and training resource for adventure therapy practices in the field of mental health. It is appropriate for a wide range of audiences, including beginner and experienced therapists, as well as graduate students.

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Adventure Tourism
Authors:

R Buckley

Publisher:

CABI

Publication Date:

Not available

ISBN:

184593122X

Average Rating:
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Adventure tourism is a new, rapidly growing area at both practical and academic levels. Written at an introductory level, Adventure Tourism provides a... basic background and covers commercial adventure tourism products across a range of adventure tourism sectors.

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Adventure Tourism Management
Authors:

Ralf Buckley

Publisher:

Butterworth-Heinemann

Publication Date:

Not available

ISBN:

185617834X

Average Rating:
Not available

The academic study of the Adventure Tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive... and comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism. Ideal for the undergraduate student taking Adventure Tourism as a single subject degree, or as part of their Tourism Management studies, this book documents, analyses and offers insight into the latest research in the area. Includes analysis of products, trends, climate change, risk management and environmental management and many others. The Subsectors section within the book offers an overview of the 20 or more definable sectors within the adventure tourism industry considering their origins and history, latest trends and demographic groups. The author then goes on to look in more detail at: Wildlife Tourism, Marine Tourism, Helitourism, and Boardsports.Each chapter will include seven pedagogical elements:* Introduction - what the chapter does and doesn't cover * Plain-language review of the chapter topic with minimal referencing - essentially like lecture notes * Concluding paragraph to the review section explaining how it leads to the next chapter(s)* Review of recent research, condensed into tables where possible * Revision notes - a few pages of bullet points summarising the review and research * A sample set of assignment questions, 3-6 per chapter in some cases, * Readings on relevant topics, condensed from previous publications. * Provides a concise insight and analysis of this rapidly - growing sector of the Tourism industry* Contains seven pedagoical elements to every chapter, ideal for undergraduate students e.g. revision notes and example questions*A well known and well respected author in the area who has published widely and has several decade's experience in various forms of adventure recreation, including working as a tour guide for a US-based international tour company

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Adventure Tourism: The New Frontier
Authors:

John Swarbrooke

Publisher:

Butterworth-Heinemann

Publication Date:

Not available

ISBN:

0750651865

Average Rating:
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Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile,... and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865. * International case studies, including wilderness tourism in Siberia, rock-climbing based tourism in Spain and mountain tourism in Greece* Unique treatment of the subject* A respected team of authors

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Adventuring Through Spanish Colonies: Simon Bolivar, Foreign...
Authors:

Matthew Brown

Publisher:

Liverpool University Press

Publication Date:

Not available

ISBN:

184631044X

Average Rating:
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Between 1810 and 1825, seven thousand British, Scottish, and Irish mercenaries traveled to Gran Colombia to fight against Spanish colonial rule under... the rebel forces of Simón Bolívar. Their motives were mixed. Some traveled for money, others for honor. Adventuring Through Spanish Colonies explores the lives of these men—their encounters with other soldiers, indigenous people, local women, and slaves—as recounted in adventure stories, military histories, and British imperial history. As Matthew Brown illustrates, the history of Britain and its colonial subjects can no longer be easily defined. The colonists were themselves adventurers, penetrating Latin America beyond the formal boundaries of the empire during the early nineteenth century, and even (as these narratives show) fighting for its independence. As Brown demonstrates, these “foreigners” were an essential part of the revolution that eventually gave Spain's colonies their freedom. Using archival research from England, Scotland, Ireland, Spain, Ecuador, Venezuela, and Colombia, Adventuring Through Spanish Colonies clearly shows the active role these mercenaries played in the creation of Latin America as we know it today.

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Adversaire (Folio) (French Edition)
Authors:

Emmanuel Carrere

Publisher:

Gallimard Education

Publication Date:

Not available

ISBN:

2070416216

Average Rating:
Not available

'Le 9 janvier 1993, Jean-Claude Romand a tué sa femme, ses enfants, ses parents, puis tenté, mais en vain, de se tuer lui-même. L’enquête a... révélé qu’il n’était pas médecin comme il le prétendait et, chose plus difficile encore à croire, qu’il n’était rien d’autre. Il mentait depuis dix-huit ans, et ce mensonge ne recouvrait rien. Près d’être découvert, il a préféré supprimer ceux dont il ne pouvait supporter le regard. Il a été condamné à la réclusion criminelle à perpétuité. Je suis entré en relation avec lui, j’ai assisté à son procès. J’ai essayé de raconter précisément, jour après jour, cette vie de solitude, d’imposture et d’absence. D’imaginer ce qui tournait dans sa tête au long des heures vides, sans projet ni témoin, qu’il était supposé passer à son travail et passait en réalité sur des parkings d’autoroute ou dans les forêts du Jura. De comprendre, enfin, ce qui dans une expérience humaine aussi extrême m’a touché de si près et touche, je crois, chacun d’entre nous.'

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Adversarial Legalism: The American Way of Law
Authors:

Robert A. Kagan

Publisher:

Harvard University Press

Publication Date:

Not available

ISBN:

0674012410

Average Rating:
Not available

American methods of policy implementation and dispute resolution are more adversarial and legalistic when compared with the systems of other... economically advanced countries. Americans more often rely on legal threats and lawsuits. American laws are generally more complicated and prescriptive, adjudication more costly, and penalties more severe. In a thoughtful and cogently argued book, Robert Kagan examines the origins and consequences of this system of "adversarial legalism." Kagan describes the roots of adversarial legalism and the deep connections it has with American political institutions and values. He investigates its social costs as well as the extent to which lawyers perpetuate it. Ranging widely across many legal fields, including criminal law, environmental regulations, tort law, and social insurance programs, he provides comparisons with the legal and regulatory systems of western Europe, Canada, and Japan that point to possible alternatives to the American methods. Kagan notes that while adversarial legalism has many virtues, its costs and unpredictability often alienate citizens from the law and frustrate the quest for justice. This insightful study deepens our understanding of law and its relationship to politics in America and raises valuable questions about the future of the American legal system.

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Adversaries and Authorities: Investigations into Ancient Greek and...
Authors:

G. E. R. Lloyd

Publisher:

Cambridge University Press

Publication Date:

Not available

ISBN:

0521556953

Average Rating:
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Did science and philosophy develop differently in ancient Greece and ancient China? If so, can we say why? This book consists of a series of detailed... studies of cosmology, natural philosophy, mathematics and medicine that suggest the answer to the first question is yes. To answer the second, the author relates the science produced in each ancient civilization first to the values of the society in question and then to the institutions within which the scientists and philosophers worked.

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Adverse Impact: Implications for Organizational Staffing and High...
Authors:

Not Available

Publisher:

Routledge Academic

Publication Date:

Not available

ISBN:

0805863745

Average Rating:
Not available

This text is the best single repository for a comprehensive examination of the scientific research and practical issues associated with adverse impact.... Adverse impact occurs when there is a significant difference in organizational outcomes to the disadvantage of one or more groups defined on the basis of demographic characteristics such as race, ethnicity, gender, age, religion, etc. This book shows, based on scientific research, how to design selection systems that minimize subgroup differences. The primary object of this volume in the SIOP series is to bring together renowned experts in this field to present their viewpoints and perspectives on what underlies adverse impact, where we are in terms of assessing it and what we may have learned (or not learned) about minimizing it.

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Advertisements for Myself
Authors:

Norman Mailer

Publisher:

Not available

Publication Date:

Not available

ISBN:

0674005902

Average Rating:
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Originally published in 1959, Advertisements for Myself is an inventive collection of stories, essays, polemic, meditations, and interviews. It is... Mailer at his brilliant, provocative, outrageous best. Emerging at the height of "hip," Advertisements is at once a chronicle of a crucial era in the formation of modern American culture and an important contribution to the great autobiographical tradition in American letters.

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Advertisers at Work
Authors:

Tracy Tuten

Publisher:

Apress

Publication Date:

Not available

ISBN:

1430238283

Average Rating:
Not available

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re... starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look   “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book:   Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series:  Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston,  978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0 What you’ll learn How advertising’s leaders and rising stars developed their careers and overcame challenges How the world's best advertising professionals do their jobs What industry developments worry and excite these leaders What it is about advertising that motivates these unique personalities to want to be the best in the world at what they do  Examples of how challenges can be faced and successes leveraged in advertising careers Strategies, tactics, and insights for all jobs in advertising Who this book is for Advertisers at Work is a book for professionals and students in advertising and related fields (marketing, public relations, branding, media), as well as those interested—maybe thanks to the AMC show "Mad Men"— in an endlessly fascinating industry. It targets the reader who reads new releases related to advertising (books like Engage and Watch This, Listen Up, and Click Here, and hundreds of others), but wants more than a how-to or primer on a burgeoning area within the broader field. It also targets those who want to know what the people making a difference in the field of advertising today are doing, thinking, and anticipating; what they’ve experienced; and how those experiences are shaping the future of advertising. Table of ContentsChapter 1. Chris Raih, Co-Founder and Managing Director, Zambezi  Chapter 2. Kristen Cavallo, Chief Strategy Officer, Mullen Chapter 3. Luke Sullivan, Former Creative Director, GSD&M Idea City Chapter 4. Mike Hughes, President, The Martin Agency Chapter 5. Susan Credle, Chief Creative Officer, Leo Burnett North America Chapter 6. Marshall Ross, Chief Creative Officer, Cramer-Krasselt Chapter 7. Edward Boches, Chief Innovation Officer, Mullen Chapter 8. Doug Fidoten, President, Dentsu America Chapter 9. David Oakley, Creative Director, BooneOakley Chapter 10. Anne Bologna, Managing Director, MDC Partners Chapter 11. Jayanta Jenkins, Global Creative Director, TBWA/Chiat/Day Chapter 12. Eric Kallman, Executive Creative Director, Barton F. Graf 9000 Chapter 13. Craig Allen, Creative Director, Wieden+Kennedy Chapter 14. Ryan O'Hara Theisen and Jonathan Rosen, Founders, Lucky Branded Entertainment Chapter 15. John Zhao, Independent Filmmaker Chapter 16. Ellen Steinberg and Jim Russell, Group Creative Director/Executive Vice President and Chief Innovation Officer, McKinney

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Advertising
Authors:

Not Available

Publisher:

Not available

Publication Date:

Not available

ISBN:

Not available

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ADVERTISING
Authors:

Not Available

Publisher:

Not available

Publication Date:

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ISBN:

Not available

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ADVERTISING
Authors:

Not Available

Publisher:

Not available

Publication Date:

Not available

ISBN:

0132224208

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