Effective Academic Writing 2: The Short Essay, is the second level of a new academic writing series. The series teaches the writing modes and rhetorical... devices students need to succeed in academic work. Grammar presentation and practice are correlated to the Grammar Sense series.

The Effective Academic Writing series teaches the writing modes, rhetorical devices, and language points students need for academic success. Each unit... introduces a theme and writing task and then guides the student writer through the process of gathering ideas, organizing an outline, drafting, revising, and editing. Students are given the opportunity to explore their opinions, discuss their ideas, and share their experiences through written communicationLevel 3 focuses on longer and more sophisticated essays, and prepares students for the challenges of the academic classroom.

The Effective Academic Writing series teaches the writing modes, rhetorical devices, and language points students need for academic success. Each unit... introduces a theme and writing task and then guides the student writer through the process of gathering ideas, organizing an outline, drafting, revising, and editing. Students are given the opportunity to explore their opinions, discuss their ideas, and share their experiences through written communication. Level 1 of the series introduces students to the academic paragraph

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising... effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

This volume provides practicing clinicians and researchers with an update on treatments found to be effective in pediatric psychology as well as those... that are emerging in the field and have promise of being proven effective as additional research is conducted. Several chapters contain descriptions of different treatment protocols as well as specific scripts for certain procedures. These materials will be useful to clinicians in their day-to-day practice and clinical researchers in implementing and/or developing research protocols. Leading pediatric psychology intervention researchers generously provide details of their treatments for a number of pediatric problems. This book provides a means by which treatment manuals and related data on the outcomes of interventions can be disseminated to practicing pediatric psychologists and to investigators. Readers can gain access to treatment protocols developed by leading pediatric psychology researchers at a website specifically developed for this book. Readers may use these manuals in clinical work or contact the manual developers if interested in using/adapting the manuals for research protocols. This website will be updated with additional treatment manuals for problems encountered in the practice of pediatric psychology.

How can you best persuade an appellate court to decide a case in your favor? This book is packed with useful examples and clever ancedotes that will... sharpen your presentation and argument skills for use at the state, federal and Supreme Court level.

Text is designed to be helpful particularly to lawyers inexperienced in appellate advocacy. The analysis begins with an overview of appellate procedure... and then examines the concept of persuasion. Explores the constructs of solid brief writing and oral argument, and provides exercises in preparing a persuasive document as well as an effective and convincing oral argument. Coverage includes: the decision to appeal, technicalities of the appeal, a primer on persuasion, preparation and writing the opening brief, appellee and reply briefs, preliminary considerations before argument, preparation for and presentation of the oral argument, post-argument memoranda, and briefs and petitions for rehearing.

Situated in a Response-to-Intervention framework, this textbook presents an overview of research-based assessment techniques for both general and... special educators who work with students struggling with academic and behavioral difficulties. While covering a wide range of standardized, informal, alternative, ecological, and curriculum-based assessments, this book focuses on three core elements of the Response-to-Intervention approach: an emphasis on student outcomes, systematic and data-based decision making, and teamwork.