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Glencoe McGraw-Hill
Glencoe/McGraw-Hill
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0078897661
Glencoe Entrepreneurship: Building a Business © 2011 teaches students the business and academic skills they need to build and manage a successful 21st... century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized.
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0470911603
Kathleen Allen PhD
For Dummies
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0764552627
Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the... reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.
Kathleen Allen
Prentice Hall
Not available
0132357275
KEY BENEFIT: Essential business lessons for turning today’s scientists and engineers into entrepreneurs in new technology companies. In today’s... global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students’ first experience with entrepreneurship interesting and useful. KEY TOPICS: Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
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Cynthia L. Greene
South-Western Educational Pub
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0538496894
It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to... realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.
Rose J. Regni
Fairchild Pubns
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1563675951
Going into business takes a leap of faith. Who hasn t at one time or another thought aboutwhat it would be like to own their own business, be their own... boss, and just sit back andrake in the dollars. How many times have you heard someone say (or something similar), Wow! You are a great cook! You should open a restaurant. In order to make that dream areality and actually take that leap requires thought, hard work, ingenuity, planning, help,sometimes luck, and in almost all cases money. This book will help the reader delve intothose myriad nuances of entrepreneurship as well as provide a tangible simulation on theprocesses necessary to start a business. Regni and Anderson bring enterprising studentsor people who are thinking of opening their own business one step closer to making theirdream a reality.
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Jane C. Wei-Skillern
Sage Publications, Inc
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1412951372
"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to the entrepreneur to advance his or her mission, and... it discusses many of the problems that organizations and their managers encounter at different points of a growth process."-NONPROFIT AND VOLUNTARY SECTOR QUARTERLYWritten for students and practitioners, this unique text, with Harvard cases, provides detailed analysis and frameworks for achieving maximum impact through social entrepreneurship. Entrepreneurship in the Social Sector enables readers to attain an in depth understanding of the distinctive characteristics of the social enterprise context and organizations. The authors offer tools to develop the knowledge to pursue social entrepreneurship more strategically and achieve mission impact more efficiently, effectively, and sustainably. Key Features Spans a range of social enterprise activity:Examples are included across multiple and varied contexts from the nonprofit, business, and government sectors.Offers Harvard Business School case studies: Through these cases, the critical components of social entrepreneurship are addressed including start-up, funding, growth, alliances and collaboration, and performance measurement.Presents cutting edge social enterprise research: Detailed analysis and frameworks introduce the key themes and ideas that are illustrated through the cases at the end of each chapter.Provides US and international coverage: Since social entrepreneurship is a growing field in the US and abroad, a number of case studies set in international settings are included.Intended AudienceThe text is designed as a core or supplementary text for advanced undergraduate and graduate courses such as Social Entrepreneurship or Non-Profit Entrepreneurship in the departments of business, management, marketing, and public policy."The emerging field of social entrepreneurship has been crying out for a definitive textbook. With clarity, insight, and a strong practical orientation, the authors of Entrepreneurship in the Social Sector have set the gold standard for many years to come." -Professor J. Gregory Dees, Duke University"This is so much more than a casebook! Entrepreneurship in the Social Sector offers a grounded and insightful conceptualization of the key challenges and fundamental processes of social entrepreneurship. It also presents practical frameworks for analyzing both, across a wide range of organizations. This book should be on the shelf of every aspiring and successful social entrepreneur." -James A. Phills, Jr., Stanford University
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