This text is designed to introduce important concepts related to the consumption of fashion and clothing to beginning students. Designed to support... teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, as well as summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology and business, this book will be of interest to students on a variety of courses studying consumer behaviour.

Fashion is at once a familiar yet mysteriously elite world that we all experience, whether we’re buying a new pair of jeans, reading Vogue, or... watching the latest episode of Project Runway. Lars Svendsen dives into that world in Fashion, exploring the myths, ideas, and history that make up haute couture, the must-have trends over the centuries, and the very concept of fashion itself.Fashion opens with an exploration of all the possible meanings encompassed by the word “fashion,” as Svendsen probes its elusive place in art, politics, and history. Ultimately, however, he focuses on the most common use of the term: clothing. With his trademark dry wit, he deftly dismantles many of the axioms of the industry and its supporters. For example, he points out that some of the latest fashions shown on runways aren’t actually “fashionable” in any sense of the word, arguing that they’re more akin to modern art works, and he argues against the increasingly prevalent idea that plastic surgery and body modification are part of a new wave of consumerism. Svendsen draws upon the writings of thinkers from Adam Smith to Roland Barthes to analyze fashion as both a historical phenomenon and a philosophy of aesthetics. He also traces the connections between the concepts of fashion and modernity and ultimately considers the importance of evolving fashions to such fields as art, politics, and philosophy.Whether critiquing a relentless media culture that promotes perfect bodies or parsing the never-ending debate over the merits of conformity versus individual style, Lars Svendsen offers an engaging and intriguing analysis of fashion and the motivations behind its constant pursuit of the new.

Appropriate for Product or Market Knowledge courses in Fashion Design and Fashion Merchandising programs. This text provides up-to-the-minute details... to aide in the understanding of raw materials used in fashion product manufacturing, apparel classifications and their product lines, numerous different wearable accessories and enhancements and the host of home furnishings used for interior design.

"Fashion Artist: Second Edition" is now in colour with updated images. The book guides you through key fashion drawing and design techniques. Starting... with basic figure templates, you quickly progress to produce visually exciting and creative illustrations, which are developed into dynamic presentations and your design portfolio - the passport to your career. Thorough text, self-explanatory drawings, photographs of the fashion model, together with artwork from international designers and illustrators, this book demonstrates the accepted design standards used in the fashion industry. The book also includes: Nine Heads Template; Drawing from Life; Flats/Working Drawings; Presentation Boards and Design Portfolio; Women, Men, Children, Costume Design, CAD. "Fashion Artist" is used internationally on fashion courses and as a self-learning programme. It is an invaluable textbook for fashion students, designers, illustrators and those with a passion for fashion!

What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real... differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities.Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

Recent experimental fashion has a dark side, a preoccupation with representations of death, trauma, alienation, and decay. This intriguing book looks... closely at this strand of fashion design in the 1990s, exploring what its disturbing themes tell us about consumer culture and contemporary anxieties. Caroline Evans analyzes the work of experimental designers, the images of fashion photographers, and the spectacular fashion shows that developed in the final decade of the twentieth century to arrive at a new understanding of fashion’s dark side and what it signifies.Fashion at the Edge considers a range of cutting-edge contemporary fashion in unprecedented depth and detail, including the work of such current designers as John Galliano, Alexander McQueen, Hussein Chalayan, and Viktor & Rolf. Contrasting images by photographers like Steven Meisel, Nick Knight, and Juergen Teller are also reviewed. Drawing on diverse perspectives from Marx to Walter Benjamin, Evans shows that fashion stands at the very center of the contemporary, and that it voices some of Western culture’s deepest concerns.

Fashion is a gigantic global industry, generating some three hundred billion dollars in revenue every year, and playing a significant role in the... economic, political, cultural and social lives of a vast international audience. Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

Every generation can recall and identify with the fashion icons and idols of their era. The crinoline-caged Victorian female, the Gibson girl, and the... grunge-layered youth of the 1990s all reflect the influences and extremes of their life and times. The start of the 19th century marks the dawn of the designer, a sartorial influence that became a star-studded industry. Fashion: A Visual History charts those points in time when distinctive styles that began as extravagances of the very rich permeated through well-dressed society until a cut of cloth or choice of accessory defined fashion. This elegantl- dressed volume asseses the contribution of such innovative players as Worth, Chanel, Dior, Saint Laurent, Klein, Westwood, and Gaultier, as well as the effects of stage, sceren, music, dance, and sports celebriries on our ever-changing sense of fashion. Each spread focuses on a definitive item--be it bowler hat or little black dress, stiletto or caftan--or identifies key shifts in fashion that reflect excess, liberation, austerity, nostalgia, and technology, displaying it in contemporary images ranging from paintings and illustrated fashion plates to cartoons and photographs. Evocative primary quotes complete a history that visually traces the revealing evolution of fashion in Western society.

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions,... introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications and most important their effects on the future of branding.

Once a luxury that only the elite could afford, fashion is now widely accessible.  While brands such as Zara and H&M have made fashion an... affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable.  How has this transformation occurred?  Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.  Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective.  It examines how advertising, store design and the media have altered our fashion sense.  The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary... fashion design, students will develop the eye of the fashion designer, able to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aestheticallypleasing garment design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.

Fashion Careers is the definitive guide to a successful job search in the fashion industry. The new 4th edition updates this highly acclaimed workbook... with up-to-the-minute research and reference material, new tips and tools to give the job seeker an edge in today's highly competitive and fast-paced market and includes expanded sections in each chapter for those seeking entry-level job opportunities. This is a workbook - not just words on paper. The book covers all the essential aspects of finding a job in a user-friendly format. It is designed as an interactive manual to guide the job seeker through the search process step by step. There are charts and forms to complete, including self-evaluation worksheets, resume development forms and three pages of fashion and career-related web links. All of the forms and URL links are available on line in .PDF format, exclusively to owners of the book. In addition, Fashion Careers illustrates proven techniques for networking, interviewing, negotiating and developing a winning resume. Included is an extensive selection of industry-specific sample career summaries, accomplishment statements, resumes, cover letters and thank you letters. The authors are industry professionals with expertise in many sectors of the fashion business as well as extensive career counseling experience. In addition to their own knowledge, they have included tips collected from search firm executives, career counselors and outplacement services specializing in fashion and fashion-related fields. Fashion Careers is a lifelong tool. It is useful at any stage in one s career. This is more than just a book, it is an investment in the future.

This is the first book to comprehensively explain how to use fashion computing software to produce fashion designs. The book will take you through the... following computing techniques: design clothing as flats/working drawings; create specification/technical sheets for samples and production; create fashion illustrations, and fabrics; create fashion presentations - moods/concepts, fabric, colour, design, illustration, forecasting etc; design promotional material for marketing/branding, business cards and letterheads; and, create designs for print or screen. The chapters have been set out in a logical learning sequence to guide you through the computerised fashion design and presentation techniques, together with self-explanatory worked examples. An instructor's manual with additional exercises and case studies can be downloaded free from the Internet. Computer generated images from designers and illustrators around the world have been included to inspire and demonstrate fashion computing techniques. Specific computer software includes: Photoshop, Illustrator, CorelDRAW, Freehand and Powerpoint.