Key Message: Lial, Greenwell, and Ritchey continue their tradition of integrating relevant, realistic applications with current data sources to provide... an application-oriented text for students majoring in business, management, economics, or the life or social sciences. The many opportunities for technology use allow for increased visualization and a better understanding of difficult concepts. In addition to MyMathLab®, a complete online course solution, a comprehensive series of video lectures is available for this text. Key Topics: Algebra Reference, Linear Functions (shares with CWA, Brief, and Combo), Systems of Linear Equations and Matrices, Linear Programming: The Graphical Method, Linear Programming: The Simplex Method, Mathematics of Finance, Logic, Sets and Probability, Counting Principles: Further Probability Topics, Statistics, Markov Chains, Game Theory Market: For all readers interested in Finite Mathematics.