In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on... the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on... the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

Respected and relied upon, FROM IDEA TO ESSAY is a rhetorically arranged rhetoric/ reader/research paper guide/handbook that systematically leads... students through the complex process of writing an essay. Part I covers the fundamentals of essay writing. The heart of the book, Part II, teaches the nine rhetorical modes in nine identically structured chapters. Part III discusses essay examinations and how to use rhetorical strategies. Part IV addresses writing research papers and using documentation. Part V is a handbook of grammar, punctuation, and mechanics. FROM IDEA TO ESSAY features appealing readings with literary, professional, and student examples presented together with vocabulary words for study. The text includes a wealth of writing activities, including visually-based and internet-research assignments.

Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore,... author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

Once upon a time, starting a business meant months of researching, refining business goals and writing business plans, talking to investors and banks,... negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on an idea and figure it out as you go. At least that’s what authors Jason Glaspey and Scott Kveton and their colleague Michael Richardson did when starting bacn.com, an online bacon retailer. In this mouth-watering tale, they describe their process of starting a business on a shoestring, including the things they did right and the things they did wrong. Bacn.com didn’t make them millionaires — not even close! But the lessons they learned have led to comfortable success on their follow-up ventures. And whether it’s choosing a domain name or selecting the right content management systems, buying and storing inventory or figuring out fulfillment, using social media for marketing or finding a location to host an “epic” party, their stories will help you jumpstart your own web business.

From Ideologies to Public Philosophies: An Introduction to Political Theory provides a comprehensive and systematic account of the major ideologies of... the 19th and 20th centuries—along with contemporary and emerging outlooks—to address the essential questions of political theory.Explores the major ideologies of the 19th and 20th centuries while making clear distinctions for the reader between often-confused interpretations of ideologies Engaging 'reader friendly' style will appeal to students and facilitate sophisticated discussions Develops and defends pluralism as a broad public policy that is accepted by diverse political groups Supported by a glossary of terms, suggestions for further reading, and other helpful student and instructor resources at www.blackwellpublishing.com/schumaker

What is it about anime that is so appealing to a transnational fan base? Is the American attraction to anime similar to the popularity of previous fads... of Japanese culture, like the Japonisants of fin-de-siecle France enamored of Japanese art and architecture, or the American poets in the fifties and sixties who latched onto haiku? Or is this something new, a product of global culture in which ethnic identities carry less weight? This book explores these issues by taking a look at anime fans and the place they occupy, both in terms of subculture in Japan and America, and in relation to Western perceptions of Japan since the late 1800s.

In From InDesign CS 5.5 to EPUB and Kindle, acclaimed computer book author, Elizabeth Castro, explains how to take advantage of the latest version of... Adobe InDesign to efficiently create both print and ebook versions of books in the same workflow. Using the instructions in this book, you'll be able to create ebooks for almost all ereaders, including the Kindle for Amazon and EPUB-compatible ereaders like iBooks for iPad/iPhone/iPod touch, Kobo, Barnes & Noble NOOK, Sony Reader and more.

Considered a pioneering achievement when first published nearly two decades ago, From Indians to Chicanos--now in a completely revised second... edition--continues to offer readers an informed and penetrating approach to the history of Chicano development. Anthropologist-historian Diego Vigil shows a perceptive and knowledgeable background in brief, clear outlines of each stage of Mexican-American history, charting the culture change sequences in the Pre-Columbian, Spanish Colonial, Mexican Independence and Nationalism, and Anglo-American periods. He analyzes not only the events and the underlying conditions that affect them but also the dynamics that shaped contemporary Chicano life. The author has absorbed an enormous amount of information and has condensed it in a very readable and understandable fashion. Vigil's ethnohistorical introduction to the Mexican- American experience in the United States is simple yet comprehensive so that readers clearly understand historical developments and the specific socioeconomic, sociocultural and sociopsychological forces involved.

Anthropologist-historian James Diego Vigil distills an enormous amount of information to provide a perceptive ethnohistorical introduction to the... Mexican-American experience in the United States. He uses brief, clear outlines of each stage of Mexican-American history, charting the culture change sequences in the Pre-Columbian, Spanish Colonial, Mexican Independence and Nationalism, and Anglo-American and Mexicanization periods. In a very understandable fashion, he analyzes events and the underlying conditions that affect them. Readers become fully engaged with the historical developments and the specific socioeconomic, sociocultural, and sociopsychological forces involved in the dynamics that shaped contemporary Chicano life. Considered a pioneering achievement when first published, From Indians to Chicanos continues to offer readers an informed and penetrating approach to the history of Chicano development. The richly illustrated Third Edition incorporates data from the latest literature. Moreover, a new chapter updates discussions of immigration, institutional discrimination, the Mexicanization of the Chicano population, and issues of gender, labor, and education. Also by James Diego Vigil and available from Waveland Press: Gang Redux: A Balanced Anti-Gang Strategy (ISBN 9781577666547).

This new title in the McGraw-Hill Second Language Professional Series provides an eminently accessible overview of key issues in second language... acquisition research, written expressly for second language teachers. Avoiding highly technical jargon and terminology, the author gives a compelling account of current research while couching it within a framework that is of particular relevance to classroom practitioners. The result is an engaging reference that should be required reading for all language instructors and department heads. This book is also ideal for a teaching methods course or an introductory seminar on second language acquisition.

Beginning from the premise that academic writing is a conversation — a collegial exchange of ideas, undertaken in a spirit of collaboration to pursue... new knowledge — From Inquiry to Academic Writing: A Practical Guide demystifies cross-curricular thinking and writing by breaking it down into a series of comprehensible habits and skills that students can learn in order to join the conversation.