Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its... conversational writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative pedagogical tools. Clearly understandable, relevant, and accessible, Fundamentals of Financial Accounting is simply the most student-friendly financial book on the market and provides the tools for students to grasp financial accounting from the ground up.

Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its... conversational writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative pedagogical tools. Clearly understandable, relevant, and accessible, Fundamentals of Financial Accounting is simply the most student-friendly financial book on the market and provides the tools for students to grasp financial accounting from the ground up.

Give your students a focused understanding of today's corporate finance and financial management with the latest concise approach from the... market-leading author team that has set the standard for quality, reliability, accuracy, and innovation. Brigham/Houston's new FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, 7E provides a unique balance of clear concepts, contemporary theory, and practical applications with early coverage of Time Value of Money (TVM) and an emphasis on the concept of valuation throughout This edition's emphasis on the basics helps students understand the concepts and reasons behind corporate budgeting, financing, and working capital decision making. Numerous practical examples, proven end-of-chapter applications, and Integrated Cases demonstrate theory in action, while Excel® Spreadsheet Models help students master this important finance tool. A comprehensive support package --prepared by the text authors -- connects closely with the book to reduce preparation time and reinforce students understanding. You can engage your students with Thomson One Business School Edition, the same financial online database professionals use every day; today's leading online homework solution, ApliaTM for Finance; or CengageNOW course management system. Trust the strengths and support found in FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, 7E to put you and your students First in Finance today.