In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over... $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise. Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits. Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.  

Generaciones is an intermediate-level Spanish composition and conversation textbook for college and advanced high school courses, for native speakers of... both Spanish and English. It focuses on cultural content with extensive readings from sources all across the Hispanic world. In Generaciones, students can learn to engage in Spanish conversation in engaging new ways using an extensive assortment of spoken language functions such as inquiries, compliments, excuses, complaints, and defending opinions. The text presents writing activities in a challenging, creative, and most of all, a realistic format to help students master several different styles of composition. It is filled with brainstorming exercises on vocabulary building and collaborative writing with a communicative purpose, and presents opportunities for peer editing throughout. Generaciones is designed to draw on writing skills developed in high school AP Spanish programs. It is appended not only with an AP Spanish test from ETS with official scoring rubrics and but also with actual essay questions from past AP national exams. Also available with this new edition are additional learning resources for students. Students can get access to the following materials from www.universityreaders.com. · Chapter-by-chapter exercises for group work, classroom activities, individual study, and review from the Manual de ejercicios. · Dozens of additional editing exercises from both the textbook and the manual de ejercicios as text files, ready to download and edit for homework assignments. · Audio files for listening exercises ready to be played on your computer, iPod or other MP3 player.

Setting a new standard for the study of anatomy, the Thieme Atlas of Anatomy, with access to WinkingSkull.com PLUS, is more than a collection of... anatomical images--it is an indispensable resource for anyone who works with the human body.Praise for the Atlas of Anatomy: General Anatomy and Musculoskeletal System:This atlas contains superior illustrations of the musculoskeletal system of the trunk, upper, and lower extremities, as well as a concise but very informative overview of general anatomical concepts. --American Association of Anatomists NewsFeatures:An innovative, user-friendly format in which each two-page spread presents a self-contained guide to a specific topic 1,700 original, full-color illustrations and 100 tables present comprehensive coverage of the musculoskeletal system, general anatomy, surface anatomy, and embryology Hundreds of clinical applications emphasize the vital link between anatomical structure and function Expertly rendered cross-sections, x-rays, and CT and MRI scans vividly demonstrate clinical anatomy Clearly labeled images help the reader easily identify each structure Summary tables appear throughout -- ideal for rapid review A scratch-off code provides access to WinkingSkull.com PLUS, an interactive online study aid, featuring over 600 full-color anatomy illustrations and radiographs, labels-on, labels-off functionality, and timed self-testsThe Atlas of Anatomy series also features Neck and Internal Organs and Head and Neuroanatomy. Each atlas is available in softcover and hardcover and includes access to WinkingSkull.com PLUS.

SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college... and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest.  This six-page chart includes diagrams of:The muscular system, muscles of the head, hand and footThe skeletal system, skull, and vertebral columnKnee ligaments and bones of the hand and footThe nervous system, lobes of the brain, cranial nerves, and brachial plexusThe venous and arterial system, heart, and visceral arteriesThe male and female reproductive systemsThe lymphatic, urinary, endocrine, digestive, and respiratory systemsEye, ear, middle ear, and skin

This text teaches dental hygiene students the essential information they need to visually examine and recognize oral disease in practice. The General... Pathology section covers the major determinants of disease and the body systems as they are covered when taking a patient's medical history. The Oral Pathology section is organized according to characteristics of lesions, so students learn to recognize lesions by appearance and differentiate between similar lesions. More than 400 detailed photographs and illustrations help students identify lesions. Clinical examples and case studies are included. Distinctive clinical features of lesions are accompanied by lists of associated diseases.

The third edition of General Aviation Marketing and Management, although true to its original purpose, has been updated and expanded to include more... guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.