We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what... makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Writer, editor, and literary agent Scott Edelstein has done it all--and now this industry insider brings his valuable secrets to both beginning and... established writers. Covering everything from building writing skills to dealing with editors to starting a writing business, this all-important guide will get you started and point you in the right direction. With matter-of-fact advice and encouragement from an expert, you'll get the information, inspiration, and guidance you need to write your best and begin a successful writing career.

Providing constructive feedback on writing is essential for helping students improve their skills. With this time-saving tool from writing expert Ruth... Culham, you’ll have more than 100 just-right comments at your fingertips. Correlated with student-friendly scoring guides—also included—and organized by trait, Ruth provides responses to writing at three different levels of achievement. The comments give students direction on where to focus their attention and what strategies to try as they revise or begin a new writing project. This tabbed, four-color guide is a must-have for any writing teacher! For use with Grades 3–5.

100 Unforgettable Dresses is filled with the stories, secrets, intrigue, and insights behind the most indelible dresses in our collective memories.... Featuring looks from the runway, film, television, the red carpet, and the worlds of royalty and politics, this book celebrates the staying power of these gorgeous, sleek, sultry, and outrageous creations as well as the lasting impact they’ve had in fashion, popular culture, and our own lives. More than two hundred images, a witty, informative text, and exclusive interviews with the designers and the women who wore the dresses reveal the initial spark and captivating drama behind the making of each dress. Also featured throughout are extensive anecdotes and observations about great style makers—Grace Kelly, Audrey Hepburn, Cher, Sarah Jessica Parker, Jacqueline Kennedy Onassis, and Cate Blanchett—highlighting the conception of their most spectacular looks and examining their lasting influence. Here is the tale of how a canny Gianni Versace helped an unknown Elizabeth Hurley become world famous overnight, thanks to the paparazzi frenzy whipped up by her red-carpet appearance in his now legendary safety-pin dress. Learn about the unique wedding gown Narciso Rodriguez designed exclusively for Caroline Bessette-Kennedy that inspired a whole new generation of brides. Go on the set of Top Hat, where Ginger Rogers’s ostrich-feather-laden dress began to molt immediately upon arrival, its flying feathers bringing the film’s production to a halt. Of course, the seminal work of exemplary designers—Yves Saint Laurent’s Mondrian dress and Christian Lacroix’s pouf, Chanel’s little black dress and Valentino’s infamous red ones, Diane von Furstenberg’s iconic wrap and Marc Jacobs’s grunge collection—is featured throughout, with plenty of inside information on what inspired the invention of each piece. With its wonderful anecdotes, fascinating facts, and just enough juicy gossip, 100 Unforgettable Dresses is a bewitching read for everyone who enjoys sensational clothes, movies, television, and music. Whether you’re a fashion maven, a red-carpet addict, a celebrity tracker, or a pop-culture aficionado, you won’t be able to put this book down!

Principles of Evidence provides students with an enriched blend of cases, rules, and scholarly and trial excerpts which connect theory and practice for... courtroom evidence. To attain this goal, the authors have supplemented the traditional case method in two significant ways. First, because the law of evidence has engendered a vast and rich literature, the authors have drawn extensively, but selectively, on these scholarly writings to provide the initial insight and sense of perspective on the principles of evidence. Each article excerpts is chosen for its ability to concisely explain the evidentiary rule. Second, the authors have included numerous transcript materials from celebrated trials. These transcript excerpts from cases like the trials of Lizzie Borden, O.J. Simpson, John Scopes, Alger Hiss, the Rosenbergs, Charles Manson, and Sacco and Vanzetti bring evidence theory to life in the courtroom. These excerpts enable students to see how the foundations are laid and objections made.

This is the one guide that anyone who writes--whether student, business person, or professional writer--should put on the desk beside pencil, pen,... typewriter, or word processor. Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbook can help you solve any and all writing problems.

The 100 Words series continues to set the standard for measuring and improving vocabulary, with a new title focusing on words that are best known for... getting people into linguistic trouble. 100 Words Almost Everyone Confuses and Misuses is the perfect book for anyone seeking clear and sensible guidance on avoiding the recognized pitfalls of the English language.Each word on the list is accompanied by a concise and authoritative usage note based on the renowned usage program of the American Heritage® Dictionaries. These notes discuss why a particular usage has been criticized and explain the rules and conventions that determine what’s right, what’s wrong, and what falls in between. Troublesome pairs such as affect / effect, blatant / flagrant, and disinterested / uninterested are disentangled, as are vexing sound-alikes such as discrete / discreet and principal / principle. Other notes tackle such classic irritants as hopefully, impact, and aggravate, as well as problematic words like peruse and presently.A great graduation gift or stocking stuffer for anyone who cares about language, 100 Words Almost Everyone Confuses and Misuses is guaranteed to help keep writers and speakers on the up-and-up!

What should the vocabulary of a well-rounded high school graduate be like? These 100 words provide the starting point in answering that question. The... list is representative of the words that serious students will encounter in their coursework and will come to use as adults, whether in conversation or while reading the daily newspaper. Each word is fully defined and shown in context with example sentences from well-known authors. 100 Words Every High School Graduate Should Know is a must-have for every grad, perfect for building vocabulary, quizzing friends and family — and just having fun.

Chris Smith's 101 Albums That Changed Popular Music tells the fascinating stories behind the most groundbreaking, influential, and often controversial... albums ever recorded, ranging from The Anthology of American Folk Music (1952) to Elephant (2003) by The White Stripes. Organized chronologically to capture the flow of culture from one album to the next, this volume illuminates how these classic recordings reflected--and sometimes changed--the political, social, and economic culture of their eras. Among the featured albums are releases from the hard-blues explosion of the '60s, including Robert Johnson's King of the Delta Blues Singers, a landmark collection whose songs were later covered by the likes of Cream, Led Zeppelin, and the Rolling Stones. Punk made its mark in the '70s with Patti Smith's Horses and the Clash's London Calling. In the '80s Michael Jackson's blockbuster LP, Thriller, not only topped the charts, it became the best-selling record of all time. Diversity defined the '90s, with the most influential albums ranging from Garth Brooks' No Fences, which made country one of the hottest musical genres of the decade, to Dr. Dre's debut, The Chronic, a multi-platinum smash hit that brought West Coast hip hop into the mainstream. For each album, the book lists the basic publication information, including release date, label, and producer. More important, Chris Smith sheds light on the history of these albums, revealing the inspiration behind their creation, and why they continue to stand the test of time. Selected on the basis of their popular appeal and influence on later genres, the albums included represent a wide variety of genres, such as blues, jazz, rock, reggae, rockabilly, folk, soul, hip-hop, and country. A timeline of important events, a selected bibliography for further reading, and an appendix of albums that almost made the cut round out this volume, making it a gold mine of information for everyone who loves popular music.

The 2nd edition of this bestselling title features brand new strategies plus illustrations! Make sure your new teachers are ready for the realities of... the classroom. Be confident that their mentors are focused and effective. Organized so new teachers can read it by themselves, this book can also be studied collaboratively with veteran teachers who have been selected to mentor them. Addressing the questions and struggles of all new teachers - with simple solutions - this book: Generates instant impact on teacher effectiveness Promotes communication between new teachers and their mentors Offers strategies for any teacher looking to become more effective

In 101 Answers to Questions Leaders Ask, Quint Studer offers practical, prescriptive solutions to some of the many questions he's received from health... care leaders around the country since the debut of Ask Quint on the Studer Group website more than four years ago. Informed by best practices in a national learning lab of health care organizations, Quint shares his insights on how to deliver excellent patient care, engage employees, and improve physician relations for access, growth and strong financial performance. In short, Quint's answers accelerate the leadership learning curve. Questions are organized by topic, making he book valuable as a reference point for specific issues or on-the-spot problem-solving.